News MV Agusta Assigns Australian Distributor

MV Agusta Assigns Australian Distributor

Exotic Motorcycle News

As of Feb.1 2010, MV Agusta Imports Pty/ Ltd. is the exclusive Australia-wide distributor for MV Agusta. The Melbourne-based MV Agusta Imports has taken over national distribution of the iconic Italian brand.

The company is run by Director James Deutsher, who comes from a contemporary art and design background, and Manager Kevin Beale, a long-time senior industry player who has previously worked with other motorcycle manufacturers.

James Deutsher says: "MV’s exceptional combination of trend-setting style with leading-edge technology is what holds much of the appeal for us. Australia has always been a keen consumer of exotica, and we’re determined to see this historic brand re-established here."

Umberto Uccelli (Commercial Director at MVA Motor S.p.A.) says: "We are very excited about this new agreement as we are aware that from now onwards MV Agusta will be represented by a solid company with passion, enthusiasm, professionalism and great experience in one of the world’s main countries for motorcycle enthusiasts. The appointment of MV Agusta Imports as exclusive Australian distributor is a further important step forward in the MV Agusta worldwide network development process."

A national dealership network is being finalized and is expecting its first shipments from next month.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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