Motorcycle Types Adventure / Dual-Sport MotoGP: Jorge Lorenzo Gains Rockstar Status

MotoGP: Jorge Lorenzo Gains Rockstar Status

2011 MotoGP

Rockstar Energy Drink enters the world of MotoGP racing with sponsorship for the returning World Champion Jorge Lorenzo on his Fiat Yamaha M1.

In addition to winning the 2010 MotoGP World Championship title, Lorenzo accumulated nine first place victories, seven pole position starts, sixteen podiums, and a record breaking three hundred and eighty three points on his Yamaha M1 (developed by Valentino Rossi) in the 2010 season.

Rockstar enters the MotoGP sponsorship looking for Jorge Lorenzo to stage a successful title defense in the 2011 MotoGP racing season. Current sponsors here in the U.S for the Suzuki AMA Superbike, Motocross and Supercross Teams, the energy drink is available in sixteen flavors and is enhanced with a herbal blend of guarana, ginkgo, ginseng, and milk thistle.

Jorge Lorenzo (Yamaha M1) says: "It is a pleasure to secure this sponsorship agreement with Rockstar Energy Drink, and I believe that this is the start to a very close relationship. I love to be different than the others in my sport and I believe I’ve got that with Rockstar Energy Drink.

"This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with Rockstar. I am very proud to bring the Rockstar brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year."

Jason May (EVP Marketing for Rockstar Energy Drink) says: "Jorge is an fantastic brand ambassador for Rockstar, we couldn’t be more excited about this deal. Very few things say ‘energy’ better than MotoGP, and there is no better rider is the series to support Roclstar than Jorge Lorenzo.

"As we continue to expand Rockstar’s international footprint, our alignment with Lorenzo will further propel Rockstar’s positioning as a global brand."

The drink is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, Greece, Mexico, the Philippines and throughout the United Kingdom.

The company also supports most action sports including; In MX, SX, FMX, Off Road Racing, MotoGP, Road Racing, Rally Racing, Rallycross, Snowboard, Snowmobile, Ski, Surf, Skate, Wake, MMA, Boxing, Bull Riding, BMX and BMX Racing.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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