Motorcycle Racing News Erion Racing: Dunlop Race Tire Distributor

Erion Racing: Dunlop Race Tire Distributor

Motorcycle Tires

Dunlop has announced that Erion Racing will serve as the new motorcycle tire distributor for road racing in the western U.S. WSMC, AFM and WERA motorcycle racers and track day junkie are certainly aware of the Dunlop’s Track-side Tire program.

They also know that Erion Racing brings a decade-long presence in the AMA Superbike scene, and as motorcycle parts / services company that has earned a solid reputation for its deep level of motorcycle racing expertise.

Dunlop racers and track riders east of the Mississippi River will continue to be served by Race Tire Services, which is headed by Steve Brubaker. While the nationwide Dunlop contingency program, including racing organizations, classes, and cash rewards for all Dunlop-supported race series should continue.

Dunlop’s selection of Erion Racing in this new capacity underscores its strong confidence in the company’s abilities to service racers at the numerous motorcycle tracks spread across the western U.S. Erion Racing will announce their plans for track coverage throughout this region in the near future.

Kevin Erion says: "We are very excited about partnering with Dunlop in this new capacity," explains the long-time AMA Superbike Team manager.

"We view this as an endorsement of the high caliber of our company and personnel, and we will bring the same level of effort toward making this new enterprise a success as we have in our past championship-winning racing efforts.

"We are bringing on Rick Mitchell to head up this new program, and he’s a longtime industry veteran with loads of experience and a huge passion for the sport.

"He’s spent his entire working life in the motorcycle industry, most notably 24 years in the Parts and Accessories Division at American Honda, so he certainly has a wealth of experience in working with sales, inventory, promotions and more-just a great fit for what we’re doing with Dunlop."

Mitchell says: "I’m really excited about joining the Erion team and working in this capacity. I enjoyed my road racing experience way back in the day, and I’ve never lost touch with the excitement and energy that you always find at the track. This is a great match for all involved, and I’m looking forward to this new endeavor."

Dunlop’s goal is to continue to deliver world-class motorcycle parts and service to road race and track-day participants, and Dunlop believes the assistance Erion Racing will bring to these efforts will greatly enhance the experience of the motorcycle track-side tire service.

For more information on Erion Racing / Dunlop Motorcycle Tires program or call 1-800-700-3599.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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