Due to their exceptional dynamic and emotional design, both the BMW S1000RR and the design study BMW Concept 6, launched at the Milan Motor Show in 2009, received the Chicago Athenaeum’s "2010 GOOD DESIGN Award."
Founded in 1950 in Chicago, the award given to the BMW S1000RR and Concept 6 is the longest-standing design award in the world with an outstanding reputation: for the last 60 years it has recognized the work of designers and manufacturers who have created outstanding innovative and visionary products, concepts and ideas stretching the envelope beyond what is considered ordinary product design.
In 2010, the Chicago Athenaeum: Museum of Architecture and Design received a record number of entries from around the world.
In November 2010 the jury met in New York and selected over 500 product designs and graphics from over 36 nations as potential candidates for the GOOD DESIGN Award, including the 2010 BMW S1000RR and the BMW Concept 6 motorcycles.
All awards and winners will soon be posted on the museum’s website chi-athenaeum.org with photographs. The Chicago Athenaeum will also be mounting the annual GOOD DESIGN SHOW in Chicago in June 2011 to exhibit the winning products.