Motorcycle Types Adventure / Dual-Sport Makita: Official Power Tool of Supercross

Makita: Official Power Tool of Supercross

2011 AMA Supercross

Feld Motor Sports announced that Makita, a worldwide manufacturer of technologically advanced power tools, is continuing its longtime support of Monster Energy AMA Supercross, an FIM World Championship.

As a result of their support of the series, Makita will become the official power tool of the championship.

Tim Murray (Vice President of Sales, Feld Motor Sports) says: "We welcome Makita back for a highly anticipated year for Monster Energy AMA Supercross. Makita’s interactive pit display continues to be a fan favorite and it allows supercross fans to see the dependable products that Makita is known for."

Monster Energy Supercross is a part of Makita’s growing presence in racing and action sports, both as a sponsor and as a power tool of choice in the pits.

Makita and it’s long term partnership with the factory Rockstar/Makita Suzuki team has yielded over 20 championships in Supercross, Motocross, Superbike, ATV, and Amateur – including Ryan Dungey’s historic 2010 championship run in Supercross and Motocross.

Brent Withey (Makita Director of Brand Marketing) says: "Since 2005 when we showed up at A1 with our Makita rig, our commitment to the fans, the teams and Supercross has continued to grow each year.

"Just look out in the parking lot – it’s all about lifted trucks with tool boxes in the back of them. That is our customer, the guy that has a power tool in his hand all day and rides on the weekends. Supercross delivers an awesome opportunity for fans to experience Makita’s Leading Innovation."

Makita will also continue the Experience More Tour, a mobile activation unit that allows fans to experience and feel Makita’s product innovation.

The 2011 Monster Energy Supercross season kicks off on Saturday, January 8 from Angel Stadium in Anaheim, Calif. From there, the world’s best riders travel throughout the country over 16 additional weekends, eventually crowning a champion on Saturday, May 7 in Las Vegas.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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