Bret Michaels kick-started the 2011 Monster Energy AMA Supercross season by creating the "Rock Hard-Ride Hard Award" which got underway this evening in Anaheim California. Michaels will personally present the winner with the award at the Supercross season finale at Sam Boyd Stadium in Las Vegas on May 7. The motorcycle racing award honors the hardest charging, comeback Supercross rider who ultimately proves to push the limits in a quest towards winning the Monster Energy Supercross championship.In conjunction with Monster Energy Supercross – which includes broadcasts on SPEED TV and CBS Sports – the "Rock Hard-Ride Hard" Award winner will be determined by a combination of votes from SX race fans and a rider’s position in the points standings. SPEED and CBS Sports supercross play-by-play broadcaster Ralph Sheheen had some thoughts on the new 2011 Supercross award.Ralph Sheheen says: "Bret and I have been friends for quite some time, not only does he know how to rock an audience but he can rip off a killer lap time on a dirt bike," exclaimes Sheheen. "He is a true motorcycle enthusiast who has a real passion for supercross, which is why this award is a perfect fit for Bret and the sport." Bret Michaels says: "It isn’t whether you are going to go down, but when and how hard," states the Poison rocker. "It’s how you roll with the punches and how you get back up that counts. This award is about recognizing the hard charging rider that overcomes the worst odds and makes an amazing recovery." Bret Michaels, has survived a life long battle as an insulin dependent diabetic, a well publicized near fatal car crash in 1994 and the countless musical trends and fads of the last two decades.Michaels adds:"The Feld Motor sports team has been wonderful to work with and I am looking forward to continue working with them throughout the season." Michaels and AMA Supercross fans alike will be tuning in to find out who will be the strongest survivor to rock through the adversities of this hard riding competition. With riders flying their motorcycles 70 feet in the air bar to bar over massive triple jumps, and slamming into each other in huge bowl turns, it isn’t a surprise that Monster Energy Supercross has become so popular. As front man for the legendary rock band Poison, Michaels has sold 25 million records and scored an amazing 15 chart busting Top 40 singles including "Talk Dirty to Me," "Something to Believe In," "Nothing But a Good Time" and the timeless #1 smash "Every Rose Has its Thorn." Michaels, Poison lead singer, has survived a life long battle as an insulin dependent diabetic, a well publicized near fatal car crash in 1994 and the countless musical trends and fads of the last two decades.