News Cycle World Appoints Marketing Director

Cycle World Appoints Marketing Director

Motorcycle Industry News

Cycle World, a leading American motorcycle magazine, is pleased to announce the appointment of Garrett Kai to the position of Marketing Director.

Kai, who previously held positions at American Suzuki Motor Corporation, Lockhart Phillips USA and Cobra Engineering, brings a wealth of industry knowledge and experience to his new role at Cycle World.

Andy Leisner (VP Integrated Sales/Marketing) says: "Garrett will be an enormous asset to the Cycle World team. I’ve known and worked with him for 15 years and feel his marketing experience and knowledge of both the OEM and aftermarket segments of the motorcycle industry have given him exceptional skills that will help us market the Cycle World brand to our readers and customers."

Kai will oversee the Cycle World marketing department and be responsible for all related activities. Additionally, he will work closely with the Cycle World advertising sales team developing programs to help our customers better market their products.

An avid sportbike rider and huge fan of all types of motorcycle racing, Kai also enjoys participating at track days and attending performance riding schools in Southern California.

Garrett Kai says: "I’m really excited to be a part of the Cycle World team. I am confident that my knowledge of the industry, marketing skills and passion for motorcycles will allow me to contribute to the continued success of Cycle World in print and digital formats."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 World Superbike Schedule First Look: 13-Round WSBK Calendar

The 2021 FIM Superbike World Championship calendar is now public, and it is planned to be a 13-round affair. Government restrictions in reaction to...

2021 MotoE World Cup Championship Series Schedule First Look

The 2021 FIM Enel MotoE World Cup Calendar is set—well, at least as set as anything can be in the era of COVID-19 government...

Klim Adventure GTX Boots Review: Target Audience Perfection

Although mic drop is a cliché these days, some situations and products deserve that accolade. The all-new Klim Adventure GTX boots check every boot...

Harley-Davidson Gift of Riding H-D Riding Academy Contest

There is no better gift in the world than turning a non-rider into a motorcyclist. Of course, it takes more than best wishes to...

2021 Suzuki 650 V-Twins: New Colors Sneak Peek First Look

It’s always interesting to check into Europe’s latest to see what might appear on dealer showroom floors in the United States. We look at...

2021 Honda Rebel 500 ABS SE First Look (5 Fast Facts)

After an upgrade last year, Honda has more plans for the now-midsize Rebel. There is now a 2021 Honda Rebel 500 ABS—an accessorized version...