DC Shoes Inks AMA Arenacross Deal
The AMA Arenacross Series has a new sponsor going into 2011. The famed DC Shoes out of Huntington Beach, Calif., inked a 3-year deal as the official and exclusive footwear sponsor of the AMA Arenacross Series, which begins Jan. 8, 2011 at the BOK Center in Tulsa, Okla.
DC Shoes has been involved with endorsement deals with some of the sport’s legends, including AMA Supercross champions Jeremy McGrath, Ricky Carmichael and Jeff Emig.
The partnership between DC Shoes and the AMA Arenacross Series is the action sports apparel and footwear company’s first sponsorship of the world’s most intimate form of racing.
DC Shoes will have an on-site presence at the lives events in country’s most popular arenas, enhancing brand awareness and further exposing the already popular footwear and apparel collections to an even greater audience.
Nate Hawley (DC Moto Team Manager) says: “We’re proud to be supporting the Arenacross Series. This series gives riders, such as DC flow team rider Mitch Alcorn, a great platform to race before they enter Supercross and we’re looking forward watching what develops this season.”
Jayme Dalsing (Director of Arenacross) says: “We are excited to bring DC on board as the official and exclusive footwear sponsor for the AMA Arenacross series. The Arenacross series is an excellent platform for DC to channel their widely-popular footwear line as well as their brand as a whole.”
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s, and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Feld Motor Sports
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz, and IHRA Nitro Jam. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit feldentertainment.com.