Motorcycle Types Adventure / Dual-Sport DC Shoes Inks AMA Arenacross Deal

DC Shoes Inks AMA Arenacross Deal

2011 Arenacross

The AMA Arenacross Series has a new sponsor going into 2011. The famed DC Shoes out of Huntington Beach, Calif., inked a 3-year deal as the official and exclusive footwear sponsor of the AMA Arenacross Series, which begins Jan. 8, 2011 at the BOK Center in Tulsa, Okla.

DC Shoes has been involved with endorsement deals with some of the sport’s legends, including AMA Supercross champions Jeremy McGrath, Ricky Carmichael and Jeff Emig.

The partnership between DC Shoes and the AMA Arenacross Series is the action sports apparel and footwear company’s first sponsorship of the world’s most intimate form of racing.

DC Shoes will have an on-site presence at the lives events in country’s most popular arenas, enhancing brand awareness and further exposing the already popular footwear and apparel collections to an even greater audience.

Nate Hawley (DC Moto Team Manager) says: “We’re proud to be supporting the Arenacross Series. This series gives riders, such as DC flow team rider Mitch Alcorn, a great platform to race before they enter Supercross and we’re looking forward watching what develops this season.”

Jayme Dalsing (Director of Arenacross) says: “We are excited to bring DC on board as the official and exclusive footwear sponsor for the AMA Arenacross series. The Arenacross series is an excellent platform for DC to channel their widely-popular footwear line as well as their brand as a whole.”

About DC:

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s, and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

About Feld Motor Sports

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz, and IHRA Nitro Jam. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit feldentertainment.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...