Motorcycle Types Adventure / Dual-Sport Smith Optics: Official AMA Arenacross Eyewear

Smith Optics: Official AMA Arenacross Eyewear

2011 Arenacross

Feld Motor Sports announced Thursday that Smith Optics, based in Ketchum, Idaho, signed a multi-year agreement to be the official and exclusive eyewear of the AMA Arenacross Series, which begins Jan. 8, 2011 at the BOK Center in Tulsa, Okla.

The agreement marks Smith’s first partnership with the AMA Arenacross Series. The company has been a longtime supporter of motor sports, including supercross and motocross with sponsorship of such racing and freestyle athletes as legend Travis Pastrana as well as two-time women’s AMA Motocross champion Ashley Fiolek.

The Arenacross sponsorship opportunity gives Smith Optics the chance to enhance its brand and strengthen its relationship and presence with fans and athletes of the action sports community.

Mark Phares
(Smith Optics GM of Motorsports) says: "We’re really excited and feel fortunate to have this opportunity. Arenacross provides a great audience and rider base for our broad product offering – it will surely help to catapult our brand awareness to a whole new level. Be sure to stop by the Smith display on the concourse at an Arenacross race near you."

Founded in 1965 by orthodontist Dr. Bob Smith, an innovator action sports enthusiast in his own right who hand made goggles in exchange for ski lift tickets, Smith Optics has grown to become a major player in the eyewear industry.

Jayme Dalsing
(Director of Arenacross, Feld Motor Sports) says: "Smith Optics has built a strong legacy in the four-plus decades of involvement in action sports. Their motocross line of goggles have been worn by some of the biggest names in the sport and Feld Motor Sports is looking forward to seeing what the brand will bring to the AMA Arenacross Series."

With moto technology that includes roll-offs, fog-free lenses, and advanced lens and frame innovation, in addition to an extensive lineup of sunglasses that provide the same originality, Smith offers fans a must-have lineup of eyewear.

For more information on the 2011 AMA Arenacross Series, log on to

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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