BMW UK Motorrad

BMW Motorrad recently released their overall figures, saying sales were up 7.8 percent for the month of November.

Part of this trend is occurring at BMW UK Group, which reported a 13.8-percent increase in sales for the first 11 months of 2010. In this 11-month time frame, BMW UK sold 6,546 compared to 5,752 in the same period last year.


For November, BMW UK sold 229 motorcycles, compared to 206 last November.

Tim Abbott (Managing Director of BMW Group UK) says: "BMW Motorrad is also performing well, with motorcycle sales up on last year, and new models winning national awards."

BMW UK says the launch of the S 1000 RR Superbike earlier this year was met with critical acclaim, Fast Bike awarded the S 1000 RR Sports Bike of the Year, recently MCN awarded the bike best Sports Bike over 751cc as well as the converted Machine of the Year.

Motorcycle News also awarded the R 1200 RT best Touring bike of the year. Motorrad currently has four motorcycles in the top ten, more than any other brand.

In overall sales, this has been the 11th consecutive month of 2010 that retail volumes were higher. In November, 5,930 motorcycles were sold, which is 427 more than November 2009.

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Ron Lieback
One of the few moto journalists based on the East Coast, Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Director/Editor at Besides a passion for WOT at the track or on single track aboard a heavyweight ADV, Lieback has a love for his Fender Strat - refretted three times - wine, literature, and wrenching, among other forms of madness.


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