Motorcycle Racing News FIM Officially Unites with TAG Heuer

FIM Officially Unites with TAG Heuer

FIM News

The Federation Internationale de Motocyclisme (FIM) and TAG Heuer signed a historic agreement on Tuesday, making the internationally renowned Swiss watch company the FIM Official Chronograph and Timing Partner.

The agreement was signed and the subsequent announcement took place this morning at the TAG Heuer headquarters in La Chaux-de- Fonds.

The ceremony was attended by Mr Jean-Christophe Babin (President & CEO of TAG Heuer), Mr Thierry Huron (TAG Heuer’s Marketing Services and Timing Director), Mr Vito Ippolito (FIM President), Mr Guy Maitre (FIM CEO) and Olivier Godallier (FIM’s Marketing & Communications Director).

Jean-Christophe Babin (TAG Heuer President & CEO) says: "TAG Heuer has been pioneering timekeeping for 150 years. We have been the first brand to master the 1/10th, the 1/100th, the 1/1000th and the 1/10.000th of a second both in Timekeeping and on the wrists with premium and highly complex systems and chronographs."

"Today the Swiss brand adds to this history of mastering the ultimate precision this strategic partnership with the FIM. Being associated with such a universal sport as motorcycling underlines the brand’s dynamic nature and our values of precision and performance."

"TAG Heuer will activate the FIM partnership across the world through its impressive network of contacts . Offering exclusive timekeeping services and dedicated watches to the riders who made the "best lap" of the season will give our passionate customers an additional reason to be proud of their commitment to TAG Heuer."

Vito Ippolito (FIM President) says: "In addition to becoming the FIM Official Watch and Timing Partner, this is a long-term strategic partnership which is of particular importance. TAG Heuer will provide several FIM Championships with the highest possible level of timing and data management services."

"TAG Heuer, as the official FIM-approved timekeeping system, will develop and produce exclusive timing systems for all our National Federations, Continental Unions, Organizers, Promoters and Riders."

"Our collaboration will also cover the research and development of new timing devices dedicated to our demanding safety regulations requests. The FIM is really proud to welcome TAG Heuer, a prestigious Swiss brand, to its motorcycling family."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Springfield Lineup First Look (5 Fast Facts)

There are two motorcycles in the 2021 Indian Springfield lineup, with the standard Springfield focused on longer-distance touring, and the Springfield Dark Horse pulling...

2021 BMW R 18 Review (19 Fast Facts on the First Edition)

Over a year after its concept debut, the 2021 BMW R 18 has made its way to production. Much has been written about its...

2021 Honda CRF450R Review (12 First Ride Fast Facts from Glen Helen)

The 2021 Honda CRF450R is all-new for 2021. The entirely new chassis, bodywork, exhaust, and hydraulic clutch highlight the changes to the CRF450R. Add to...

Arai Spoiler EX2 for the Corsair-X Helmet First Look

The Arai Corsair-X is the Japanese company’s flagship helmet and intended for riders of the highest performance motorcycle. MotoGP racers Maverick Viñales of Monster...

2021 Indian Scout Lineup First Look: Five Models (Photos, Specs + Prices)

Although the five-motorcycle Indian Scout lineup is functionally unchanged for 2021—last year was a major expansion of the line—this year, Indian is offering new...

2020 Ural Weekender SE First Look: Special Edition Sidecar

Just in time for autumn, Ural lets loose with the 2020 Ural Weekender SE. Based on the 2WD Gear Up model, the Weekender SE...