Motorcycle Types Adventure / Dual-Sport Yamaha & Supercross Renew Partnership

Yamaha & Supercross Renew Partnership

2011 AMA Supercross

Feld Motor Sports announced Thursday that Yamaha Motor Corporation, U.S.A., based in Cypress, Calif., has renewed their partnership agreement to be an official motorcycle manufacturer and ticket outlet of Monster Energy Supercross, an FIM World Championship, that begins Jan. 8, 2011 at Angel Stadium in Anaheim, Calif.

The 2011 Monster Energy Supercross season marks the 13th year that Yamaha has been a committed partner to the championship.

As part of the sponsorship initiative, over 120 Yamaha dealerships nationwide will serve as official AMA Supercross ticket outlets for the general public.

Individuals who purchase tickets through any participating Yamaha dealership will receive a free Monster Energy Supercross Pit Pass, which provides fans the opportunity to spend a day in the pits and the chance to meet the superstars of the sport and get autographs.

As a strong supporter of the sport, Yamaha sees great promotional value in sponsoring the championship, which attracts more than three-quarters of a million fans in some of the nation’s premier markets.

Bob Starr (General Manager for Yamaha’s Motorsports Group) says: “We are very proud to be continuing our long standing involvement with Feld Motor Sports. And the fact that our dealerships share in the passion for this sport just makes the relationship with Feld and the fans that much stronger!”

For the first time ever, Yamaha will be hosting a Fly Away Sweepstakes where two lucky fans, chosen at random, and a guest of choice will be awarded an all expense paid trip to the Las Vegas Monster Energy Supercross finals.

In addition, one of the lucky sweepstakes finalists will win a brand new Z450F GYTR kitted off-road motorcycle during the Las Vegas event.

Dave Prater (Director of Supercross, Feld Motor Sports) says: “We are thrilled to extend our relationship with Yamaha. Yamaha’s commitment as a sponsor, whether it’s through fan sweepstakes, national advertising units, or serving as the official supercross ticket outlet, significantly helps advance the sport to new levels.”

Throughout the 2011 season, Yamaha will receive traditional online and in-stadium branding as well as exclusive in-show features. In addition, Yamaha will receive exposure through CBS Sports broadcasting units.

Fans can learn more about the Fly Away Sweepstakes and participating Yamaha dealer ticket outlet locations by visiting SupercrossOnline.com or yamaha-motor.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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