News EICMA Motorcycle Show a Sets Record

EICMA Motorcycle Show a Sets Record

EICMA Motorcycle Show

In one of the most critical year for the motorcycle market, the EICMA 2010 Bike show impressed all by the number of new motorcycle models presented and the record attendance.

The number of visitors increased every day in comparison to the last year’s show: +5% on the first day, +18% on the second, +24% on the third and +13% on the final day, a rainy and cold Sunday that was likely to discourage people from coming to Milan Italy.

In the end, EICMA 2010 surpassed the 500,000 visitor mark, way beyond the early target of confirming last year’s surprising 450,000 attendee record.

The unpredictably high attendance is the most impressive figure, but more numbers stand there to justify the extensive expositors’ satisfaction: 45,708 motorcycle product manufactures , including 12,583 from foreign countries, and 2,104 accredited journalists.

A huge success was collected by side events, those included in the expo, like The Green Planet, Fiorenzo Magni dedicated show and Young Designers For Mobility exhibition, Tourism on two wheels and “Custom City” (an excellent debut year), as well as Motolive, that brought an impressive number of visitors and fans in the outdoor area of the Milan’s fair.

“It was a beautiful show – stated EICMA General Director, Costantino Ruggiero – rewarding the hard work and passion of our team, a small group of amazing professionals.”

The only disappointment concerns many bicycling manufacturers’ defections, including some late ones, upset the many cycling lovers come to Milan Italy, even though the news about this situation had been clearly spread through the website and any other available media.

“This show represented a very valuable opportunity for us – stated Amedeo Colombo and Antonello Montante, the most notable among the small number of bike expositors – we cannot understand the choice by most of the bike manufacturers not to take advantage of it.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2019 Aragon MotoGP Preview: Leader Marquez to Start 200th Race

Sunday's 23-lap Aragon MotoGP will also be a historic one for Honda's Marc Marquez as the points leader starts his 200th GP race.

The BMW Story: Second Edition by Ian Fallon: Rider’s Library (Review)

In the second edition of The BMW Story shares what Ian Falloon has learned as he tracked the BMW motorcycle line since the book’s first printing in 2003.

2020 Indian Scout Bobber Twenty + Scout 100th Anniversary First Ride Review (10 Fast...

2020 Indian Scout Bobber Twenty and Scout 100th Anniversary First Ride Review Indian Motorcycle has been on a tear lately, and the Minnesota-based company doesn’t...

2020 Kawasaki KLX300R Review: Off-Road Motorcycle (9 Fast Facts)

2020 Kawasaki KLX300R Review: Single-track to Jeep-trail Tested After a 12-year break following a 14-year run, the Kawasaki KLX300R is back to fill a void in...

2019 Honda CB1100 RS 5Four First Look: 50th Anniversary

2019 Honda CB1100 RS 5Four First Look The 50th anniversary of the iconic Honda CB750 is an important event around the world. To commemorate it...

2020 Yamaha YZF-R1 and YZF-R1M Review (23 Fast Facts)

We head to Jerez to test the updated and more refined 2020 Yamaha YZF-R1 and YZF-R1M superbikes. Here's our first ride review.