News EICMA Motorcycle Show a Sets Record

EICMA Motorcycle Show a Sets Record

EICMA Motorcycle Show

In one of the most critical year for the motorcycle market, the EICMA 2010 Bike show impressed all by the number of new motorcycle models presented and the record attendance.

The number of visitors increased every day in comparison to the last year’s show: +5% on the first day, +18% on the second, +24% on the third and +13% on the final day, a rainy and cold Sunday that was likely to discourage people from coming to Milan Italy.

In the end, EICMA 2010 surpassed the 500,000 visitor mark, way beyond the early target of confirming last year’s surprising 450,000 attendee record.

The unpredictably high attendance is the most impressive figure, but more numbers stand there to justify the extensive expositors’ satisfaction: 45,708 motorcycle product manufactures , including 12,583 from foreign countries, and 2,104 accredited journalists.

A huge success was collected by side events, those included in the expo, like The Green Planet, Fiorenzo Magni dedicated show and Young Designers For Mobility exhibition, Tourism on two wheels and “Custom City” (an excellent debut year), as well as Motolive, that brought an impressive number of visitors and fans in the outdoor area of the Milan’s fair.

“It was a beautiful show – stated EICMA General Director, Costantino Ruggiero – rewarding the hard work and passion of our team, a small group of amazing professionals.”

The only disappointment concerns many bicycling manufacturers’ defections, including some late ones, upset the many cycling lovers come to Milan Italy, even though the news about this situation had been clearly spread through the website and any other available media.

“This show represented a very valuable opportunity for us – stated Amedeo Colombo and Antonello Montante, the most notable among the small number of bike expositors – we cannot understand the choice by most of the bike manufacturers not to take advantage of it.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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