EICMA Motorcycle Show
Box-office returned a final verdict: 2010 EICMA Motorcycle and Bicycle Show is a extremely successful. We will have to wait until Sunday to calculate the final attendees, even though figures already confirmed first two open-to-the-public days were up 18.8% in tickets sold on Friday compared to the same day last year, and up even more (+24%) on Saturday.
EICMA Motorcycle Show organizers have good reasons to feel happy wondering what this 68th edition outcome might have been where as motorcycle exhibitors had outnumbered last year’s event as well.
This subject will spark a heated debate among motorcycle manufactures in the next months, meantime a significant statement came up by Amedeo Colombo, President of MIC Shimano, one of few upmarket bicycle companies.
“Top bike brands were mistaken not coming to Milan. EICMA remains the best exhibition in the world, a perfect chance to display novelties. Believe me, cycling industry cannot do without such a huge flood of people”, the Italian entrepreneur argued.
EICMA visitors spent a funny and intense day at Milan fair indeed, enjoying one of MotoLive’s set piece, SuperCross European Championships, and crossing lot of celebrities among the companies’ booths.
The Milan motorcycle exhibition was also highlighting how public opinion’s behaviors are slowly moving toward a higher environmental care to which “Green Planet” area is totally devoted not by chance.
One among many, an interesting bid raised by Italian company WT Motors, a zero-cost photovoltaic vehicle totally financed through the incentives for clean energy production in a ten-year period.