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BMW Motorcycles To Throttle Into India

BMW Motorcycles

By this December, BMW Motorrad is expected to began the process of selling motorcycles in India. The German manufacturer is relying on three importers that are already successful with BMW Group (automobile) partners.

As for selling the motorcycles, the Motorrad group will use "Deutsche Motoren" in Delhi in the north of India, "Navnit Motors" in Mumbai on the west coast and Bangalore in the southern part of the country; BMW says these three sales outlets represent strategical important regions.

Hendrik von Kuenheim (General Director BMW Motorrad) says: "The BMW Group has already established itself very successfully in India with a local BMW automobile production and a sales network for BMW Group automobiles. Now the market for premium motorcycles is beginning to develop, too."

"The sales activities now commencing with our two experienced BMW Group partners are of long-term significance to BMW Motorrad. We are confident our motorcycles will swiftly become established in timely preparation for the growing market."

As the most innovative manufacturer of large-volume premium motorcycles in the segments enduro, touring, sports touring and sports, BMW Motorrad is opening a new chapter in its successful market strategy by starting sales activities in India.

The motorcycles will be produced at the Beemer plant in Berlin and supplied to India as CBU (completely built up) units.

The manufacturer will initially offer the current motorcycle models of the R and K series as well as the superbike S1000RR, i.e. premium vehicles in each of the relevant categories to India.

The motorcycles of the R series such as the legendary enduro bike, the R 1200 GS, enthuse customers with their unique and distinctive boxer engine in particular.

The K models are regarded as the benchmark in the segment of large-volume 4-cylinder motorcycles due to their technological innovations and superior engine output.

Both series also offer the very finest quality in chassis technology and an exemplary standard of safety with the ABS.

The S 1000 RR, their first superbike, became the most admired sports bike of its class in the motorcycle season 2010.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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