The Intermot Motorcycle Show is Cologne Germany this year confirmed its role as one of the motorcycle sector’s leading trade fairs in Europe.
Nearly all of the market’s important motorcycle-related manufacturers came to Cologne to present their innovations and developments for the 2011 season.
The highlights included BMW with the spectacular six-cylinder touring motorcycles, Kawasaki with the high-performance ZX-10R superbike and KTM with a bike for young beginning motorcycle riders.
In addition, numerous premiere motorcycle models and concept models in the category of electric mobility were presented in the “Intermot e motion” segment.
“Intermot Cologne 2010 is the most important trade fair of the year for the sector in Europe – this is meeting place for the entire world of motorized two-wheelers, the event where the foundations for the sector’s coming development are discussed and determined,” said Oliver P. Kuhrt, Executive Vice President of Koelnmesse.
“Intermot Cologne’s importance as a source of momentum can be measured by the fact that we succeeded in achieving growth in all areas, despite the current trend for the market as a whole, and that is true in terms of the fair’s international character as well as the exhibitor and visitor turnouts.”
Intermot Motorcycle Show Cologne 2010 facts and figures:
- World premieres and innovations from exhibitors including Aprilia, BMW, Ducati, Harley-Davidson, Kawasaki, KTM, Kymco, Moto Guzzi, Peugeot, Suzuki, Triumph, Victory and Yamaha.
- World premiere of the traditional brand Horex.
- Presentation of many new pedelecs, e bikes, e scooters and e motorbikes.
- 1,107 companies from 40 countries, with 1,597 brands – an increase of four per cent
- 210,000 motorcyclists in Cologne – a plus of 5 per cent; 195,000 buyers and visitors from 108 countries at the trade fair – up 2 percent
- 30 per cent trade visitors – a four per cent increase
- Significant increases in turnout of visitors from Belgium, France, the Netherlands and Italy. Also stronger turnouts of participants from Sweden, Austria and the UK.