Intermot Motorcycle Fair Highlights

2011 Motorcycles

The Intermot Motorcycle Show is Cologne Germany this year confirmed its role as one of the motorcycle sector’s leading trade fairs in Europe.

Nearly all of the market’s important motorcycle-related manufacturers came to Cologne to present their innovations and developments for the 2011 season.

The highlights included BMW with the spectacular six-cylinder touring motorcycles, Kawasaki with the high-performance ZX-10R superbike and KTM with a bike for young beginning motorcycle riders.

In addition, numerous premiere motorcycle models and concept models in the category of electric mobility were presented in the “Intermot e motion” segment.

“Intermot Cologne 2010 is the most important trade fair of the year for the sector in Europe – this is meeting place for the entire world of motorized two-wheelers, the event where the foundations for the sector’s coming development are discussed and determined,” said Oliver P. Kuhrt, Executive Vice President of Koelnmesse.

“Intermot Cologne’s importance as a source of momentum can be measured by the fact that we succeeded in achieving growth in all areas, despite the current trend for the market as a whole, and that is true in terms of the fair’s international character as well as the exhibitor and visitor turnouts.”

Intermot Motorcycle Show Cologne 2010 facts and figures:

  • World premieres and innovations from exhibitors including Aprilia, BMW, Ducati, Harley-Davidson, Kawasaki, KTM, Kymco, Moto Guzzi, Peugeot, Suzuki, Triumph, Victory and Yamaha.

  • World premiere of the traditional brand Horex.

  • Presentation of many new pedelecs, e bikes, e scooters and e motorbikes.

  • 1,107 companies from 40 countries, with 1,597 brands – an increase of four per cent

  • 210,000 motorcyclists in Cologne – a plus of 5 per cent; 195,000 buyers and visitors from 108 countries at the trade fair – up 2 percent

  • 30 per cent trade visitors – a four per cent increase

  • Significant increases in turnout of visitors from Belgium, France, the Netherlands and Italy. Also stronger turnouts of participants from Sweden, Austria and the UK.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).