Dakar: ‘Personal’ Grabs Title Sponsor

2011 Dakar

After two editions in South America, the Argentina-Chile Dakar Motorcycle Rally is pleased to welcome Argentina’s leading telecommunications business; PERSONAL as title sponsor for what is now the “Personal Dakar Argentina-Chile 2011”.

Following two very successful years in Argentina and Chile as well as a just as successful international following with images broadcast to 190 countries, PERSONAL, which has been involved in the Latin American event since inception as an official supplier in 2009, then official partner in 2010, will now have its name stamped on the side of every vehicle competing on the most famous rally-raid in the world.

PERSONAL has provided the rally organizers with mobile telephones and service for the past two years, which will now be offered by official provider of the 2011 Dakar, NOKIA.

PERSONAL will now be more closely linked to the operations of the rally, especially with its attractions scheduled for the start in Buenos Aires.

The four million spectators and millions of television viewers tuning in for the event will also have the chance to play with and try out the applications developed by PERSONAL, which will be available on the mobile network.

Personal is Argentina’s leading enterprise in terms of mobile communications and innovations, with more than 15 million domestic customers.

Personal offers GSM mobile telephone service and third generation (GS) on the UMTS / HSPDA networks. Personal is also developing its commercial activities in Paraguay.

Personal is the primary VAS operator and Latin America represents more than 38% of all its sales. It is also the leader in the Argentinean Smart phone market with a more than 50% share of the market.

Personal has been in business in Argentina since 1996, with Telecom Argentina S.A. as share holder. Personal also offers innovative mobile telephone service such as High Definition Internet Mobil (GPRS, EDGE and HSPDA), video calling, different music themes, MMS, streaming, electronic business messaging as well as smart phones and access to social networks.

In June 2010, Personal published its research and developments results for a fourth generation (4G) mobile telephone service in Argentina.

With this launch, Personal maintains its position as leader in terms of innovation and in making the latest technologies that are revolutionising mobile telephone service available.