News Kiehls Life Ride for amFAR | Video

Kiehls Life Ride for amFAR | Video

Motorcycle Charity

Here’s a video highlighting "Kiehl’s Life Ride for AmFAR," which occurred Aug. 2 – 7.

The Kiehl’s LifeRide is a six-day charitable motorcycle ride up the coast of California. The riders, which included Jay Leno, Peter Fonda and William Macy, moved up the coast, from San Diego to the San Francisco Bay Area, with the group of celebrity riders making stops at Kiehl’s stores along the route to present donations-a total of $60,000 over the course of the ride–to amfAR.

Between the LifeRide and the proceeds from the Limited Edition product, Kiehl’s donated a total of $85,000 to amfAR, The Foundation for AIDS Research.

"Kiehl’s Life Ride for Amfar" video provides a good overview and montage of some of the people and places involved in the fundraising ride and the imperative and positive role of motorcycles.

Sponsors included Ateliers Ruby Helmets, BMW Motorrad, LVMH spirits, and Tom Ford Eyewear. Special stops included Jay Leno’s Garage (Burbank), Virgil Elings’ Vintage Motorcycle Collection (Solvang), and private track time on Laguna Seca Raceway (Monterey).

Some of the participants and supporters included:

  • William H. Macy, actor
  • Peter Coyote, actor
  • Peter Fonda, actor
  • Jay Leno, comedian
  • Tricia Helfer, model (Victoria’s Secret, Playboy) & actress (Battlestar Galactica, Dark Blue)
  • Katee Sackhoff, actress (Battlestar Galactica, 24)
  • Fred Durst, musician (Limp Bizkit)
  • Josh Homme, musician (Queens of the Stone Age, Them Crooked Vultures)
  • Plain White T’s (rock group)
  • Ted Sears, actor (The Defender, Law & Order)
  • Tim Kang, actor (The Mentalist)
  • Cheyenne Jackson, actor (Glee, 30 Rock)
  • Kristin Cavallari, actress (The Hills)
  • Paul Cox, custom bike builder
  • Shinya Kimura, custom bike builder


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Daytona Fantasy Supercross Tips (16 Fast Facts)

The Daytona Supercross is the midway point in the 2021 Monster Energy Supercross Championship Series. There are eight rounds in the book, and there...

BMW Motorrad International GS Trophy Comes To Europe For 2022

For the first time since its 2008 debut, the BMW Motorrad International GS Trophy competition will be held in Europe. Located above the northeast...

Ultimate Motorcycling Editor’s Letter, March 2021: Vive l’automatique!

Testing the 2021 Honda Rebel 1100 DCT for this issue reminded me of something fundamental—motorcycles need to be accessible to new riders. Although we’ve...

Lieback’s Lounge: FTR—The Savior From Winter Misery?

When I found myself cleaning the tire treads on my Multistrada 1200, I knew the winter madness had returned.

2022 Triumph Bonneville Speedmaster First Look: New Fork and More

The 2022 Triumph Bonneville Speedmaster gets a more responsive motor with additional midrange power from the vertical-twin 1200HT engine. The powerplant also meets Euro...

Avon Tyres + Blood Bikes = Motorcycles Saving Lives

We’ve all heard of blood banks, but this is the first time we have heard of blood bikes. Leicestershire & Rutland Blood Bikes is...