Motorcycle BrakesBrembo North America (BNA) celebrated the grand opening of its corporate headquarters and technical center in Plymouth, Michigan today. The company confirmed Brembo’s commitment to the North American market to better serve its customers by offering a full array of specialty services from design to manufacturing.
"Today’s celebration is the culmination of many years of strong growth at Brembo," commented Daniel Sandberg, president and CEO of Brembo North America. "It is also the beginning of even greater accomplishments for Brembo in Michigan and North America. "Along with Brazil, Europe, China and India, Brembo views North America as one of its key markets. The new facility, home of the new Research and Development Center, will provide a full array of design and development, engineering, sales and distribution support for Brembo’s customers in North America. Brembo’s new Research and Development Center will foster the advancement of state-of-the-art products, such as aluminum calipers and lightweight rotors, while also supporting Brembo’s customers’ need for economic savings and reduction of CO2 emissions.Brembo also announced that its Homer, Michigan operations would begin production and final assembly of corner modules and caliper assemblies for high-performance vehicles starting in the fourth quarter of 2010.Brembo has long been acknowledged as a world leader in the design, development and production of high performance braking systems and components. Teams equipped with Brembo brakes have won numerous auto and motorcycle racing championshipsincluding Formula 1, Indy Car and NASCAR. While the company has always had a strong presence in the North American marketdue to its significant European-based OE applications, BNA’s recent growth was spurred by two events: the purchase of Hayes Lemmerz’ Automotive Brake Component division in November of 2007 and the substantial growth of US-based Original Equipment. In addition to the motorcycle manufacturers, Brembo achieved preferential supplier status with Ford. One needs to look no further than this year’s North American International Auto Show in Detroit for Brembo’s OE presence on current and future vehicles. On the domestic side of the OE equation, American brands such as the Buick GS, Cadillac CTS-V coupe and XTS sedan, Chevrolet Camaro SS and Corvette ZR1, Chrysler 300C, Dodge Challenger SRT8 and Viper ACR showcased Brembo, as well as the Mustang GT 5.0 and Ford Racing Fiesta.Brembo was also featured on several US-based specialty vehicles, including three Tesla electrics and Brembo’s state-of-the-art carbon ceramic brakes on the Revenge Verde supercar. Brembo is also original equipment on a number of high-performance vehicles from the Far East, including the Hyundai Genesis 3.8 Track, Lexus IS-F and LFA models, the Nissan GT-R and the Special-Edition Subaru Impreza WRX STi. With production facilities in Homer, Michigan and Apodaca, Mexico, Brembo has a solid manufacturing base to supply the North American requirements of all of its customers. Brembo North America was established in 1988 to provide superior service to customers in the United States, Canada and Mexico. Brembo North America offers a comprehensive line of brake components and systems ranging from original equipment and direct OE replacement parts, to racing and high-performance upgrades, as well as performance motorcycle components and systems. The company employs 370 people. Total 2009 sales for the NAFTA area were about €163.4 Million.