Motorcycle Types Adventure / Dual-Sport Ducati Multistrada 1200 | Owners Only

Ducati Multistrada 1200 | Owners Only

Purchase Experience

We simply could not wait for Ducati to provide with a new Multistrada 1200 for a long-term test. So, we took matters into my own hands and purchased a 2010 Ducati Multistrada 1200. And, we did it as a member of the public, to get a taste of the experience, rather than as a journalist.

Today I ordered the Ducati Multistrada 1200 from Ducati of Newport Beach. My experience started with a welcoming staff that was educated and informative.

Both the salesperson and the owner spent time explaining the details of the new Multistrada 1200. I was pleasantly surprised by the professionalism, technical expertise and the customer-oriented approach.

The dealership also had a demo-bike sitting on the showroom floor, ready for all potential customers. After a complimentary Red Bull and a two-up ride down the coast, I was sold–actually I had long before decided on the Multi after Arthur Coldwells’ cover story in the current June/July 2010 issue of Ultimate MotorCycling magazine.

As per our previous post, the new 1200’s are wait-listed. Michael Lock, CEO of Ducati North America had this to say: “Following the national premiere of the Multistrada, reports are flooding in from our dealers that they haven’t seen this much enthusiasm and demand for a bike since the launch of our groundbreaking 1098 Superbike.”

Once our new test motorcycle arrives, stay tuned for our new-bike delivery report and subsequent long-term test notes. Until them, please feel free to read our Multistrada 1200 preview, first ride and review of the bike.

One other mention was the owner’s welcome email we received once we returned home in the evening. Above are the special owners-only photos from Ducati. Below are the complete contents of the email.

Here is the welcome eMail from Ducati North America after purchase…

Thank you and congratulations on reserving your Multistrada 1200 – Red !

By placing this reservation you have taken the first step toward participating in Ducati history as we bring this game-changing new motorcycle to North America. Along with the heritage and racing pedigree that is at the heart of all Ducatis, the new Multistrada will offer its owners a unique Ducati experience, culminating in a bike representing the pinnacle of motorcycle technology.

To best prepare you for your new Multiatrada 1200 we suggest that you research the new Multistrada 1200 website:

You can watch the instructional videos to familiarize yourself with the features of your new bike before it arrives.

You can also research the new accessories specifically designed for your new bike. You’ll find the usual performance parts along with new functional items to get the most out of your new motorcycle.

A new Ducati Apparel collection has been assembled to properly outfit you in the best riding gear in the business. We’ve covered all the bases with these new pieces. You will be prepared for all the elements your next adventure will throw you and your passenger’s way.

We know you’re eagerly anticipating the first ride on your Multistrada and until then, we’d like to offer you access to exclusive content not available on

To download exclusive Multistrada design content, click on the link below and enter the following username and password.

Username: —-

Password: —

Click Here for an exclusive Multistrada package (Instead please see above photo gallery).

Please note that delivery times are subject to bike availability and the delivering dealer’s stocking order and priority status.

Thanks again and welcome to the Ducati family!

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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