Motorcycle Types Adventure / Dual-Sport BMW Motorcycles: YTD Sales Up 20.9%

BMW Motorcycles: YTD Sales Up 20.9%

Vehicle Sales

The BMW Group continues its upward trend in sales: The company increased global sales of its three premium automobile brands, BMW, MINI and Rolls-Royce, by 10.8% (120,843 / prev. yr. 109,049) in May. Deliveries for the year to the end of May climbed 13.3% to 552,864 vehicles (prev. yr. 487,914).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: "The sales trend remains positive – we reported healthy double-digit growth once again in May.

Thanks to our numerous new models, such as the BMW 5 Series and the BMW X1, we are on course to maintain our position as the world’s leading manufacturer of premium vehicles throughout 2010."

The BMW brand sold 101,775 units (prev. yr. 90,649) worldwide last month – an increase of 12.3%. For the year to the end of May, sales were 14.1% higher than the previous year’s figure (408,377) at 466,087 vehicles. The models with the strongest growth in the month under review were the BMW 7 Series, with an increase of 33.6% (4,501 / prev. yr. 3,370), and the new BMW 5 Series Sedan, with an increase of 13.1% (13,716 / prev. yr. 12,131).

The latest BMW 5 Series Touring will come onto the market in the autumn and is set to give sales a further boost, especially in Europe. The BMW 3 Series (+6.9% / 35,398), the BMW Z4 (+10.9% / 2,624) and X6 (+3,3% /3,743) models also made gains in May. Yesterday, 8 June, marked another milestone for the BMW X5, as the one millionth BMW X5 left the production plant of the US site in Spartanburg, South Carolina.

This successful model, now in its second generation, has been in production since 1999 and remains the clear market leader in the premium off/on roader segment. Following its recent model overhaul, the BMW X5 is now available with new, more powerful, even more economical engines.

With 18,848 (prev. yr. 18,349) sales worldwide in May, MINI brand volumes were 2.7% higher. The MINI Clubman was purchased by 7.7% (3,624 / prev. yr. 3,366) more customers than in the same period last year. MINI’s traditionally best-selling Hatch versions also made gains in May. The 12,298 deliveries (prev. yr. 11,930) of this model represent an increase of 3.1%.

The company once again made strong gains in the emerging "BRIC" countries. China was one of the clear leaders – also among the Asian growth markets. The BMW Group sold more than twice as many BMW and MINI vehicles here than last May, with an increase of 107.3% (13,998 / prev. yr. 6,752). Strong growth was also reported in Europe’s key high-volume markets: For example, deliveries climbed 44.6% (6,251 / prev. yr. 4,323) in France; 28.1% (10,965 / prev. yr. 8,557) in U.K/Ireland; and 29.4% in Spain (3,995 / prev. yr. 3,087).

The new Rolls-Royce Ghost, which joined the model range in December of last year, continues to drive the Rolls-Royce brand’s highly dynamic growth, with 220 (prev. yr. 51) automobiles sold in May. As such, sales grew more than four fold (+331.4%) compared to the same period last year.

The number of Rolls-Royce vehicles delivered to the end of May increased by 145.7% to 678 (prev. yr. 276) vehicles. Ian Robertson: "The new Ghost has been very well received by customers all over the world. With this new model, we aim to double total Rolls-Royce sales this year."

BMW Motorrad once again achieved a substantial increase in sales in Mayand continues on its successful course. Despite the continuing strong decline in the global motorcycle market in the segment over 500cc, sales in May climbed 19.3% to reach a total of 12,139 (prev. yr. 10,172) units.

For the year to the end of May, BMW Motorrad reported sales growth of 20.9% to 45,431 (prev. yr. 37,570) units. The lasting boom at BMW Motorrad can be attributed to its broad range of attractive products. With 3,705 (prev. yr. 2,766 / +33.9%) deliveries in May the R 1200 GS / GS Adventure model with the new Boxer engine remains the best-selling product in the BMW motorcycle portfolio.

Alongside the other R Series Boxer motorcycles, the F and K Series models are also in strong demand. Sales of the S 1000 RR continue to perform well: 5,236 (in May 1,345) units of BMW’s first Supersport motorcycle have already been delivered to customers worldwide in the year to the end of May.

BMW Group sales in/up to May 2010 at a glance

In May 2010

Compared to previous year

Up to/incl. May 2010

Compared to previous year


BMW Group Automobiles















Rolls-Royce Motor Cars





BMW Motorcycles





Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Benelli TRK502 Review (15 Fast Facts for Sport-Touring)

Last month we tested the 2021 Benelli TRK502X adventure motorcycle and came away impressed. At first glance, the standard TRK502 doesn’t seem that much...

2021 Harley-Davidson CVO Road Glide First Look (6 Fast Facts)

The 2021 Harley-Davidson CVO Road Glide is here, and it’s louder and sleeker than ever—plus it has some wild new wheels. Here’s what’s new...

2021 Houston 3 Fantasy Supercross Tips (11 Fast Facts)

The 2021 Monster Energy Supercross Championship Series is off to a mind-boggling start. The playing field is so level that the bubble is right...

2021 Harley-Davidson Street Bob 114 First Look (6 Fast Facts)

When the Softail Standard was released last year and functionally the same motorcycle as the Street Bob, we knew something had to be afoot...

2021 Harley-Davidson Road King Special First Look: Hot Rod Bagger

The 2021 Harley-Davidson Road King Special is a Touring model that The Motor Company puts in a sub-category—Hot Rod Bagger. To earn that title,...

2021 Honda CRF300L and CRF300L Rally Coming To America

We told you all about the new 2021 Honda CRF300L and CRF300L Rally last month. Although we fully expected the pair to be imported...