Yamaha recently facilitated the meeting of reigning World Superbike Champion, Ben Spies, and four-time World GP Champion Eddie Lawson. The two superstar racers met for the first time on camera and discussed a host of topics including training, bike set up, support programs, racing in general, and most importantly, what it takes to be a world champion.
This insightful video series provides a rarely seen glimpse into the psyche of a legend and a legend to be. What becomes readily apparent as the interview progresses is that Ben and Eddie are very much alike in their approach to racing and what it takes to be a winner on the world stage.
A thirty second television spot debuted during the airing of the 69th Daytona 200 which saw the Graves Motorsports Yamaha R6 of Josh Herrin and the Project 1 Atlanta Yamaha R6 of Dane Westby finish on the top 2 steps of the podium.