Motorcycle Racing News Monster Energy spikes French MotoGP

Monster Energy spikes French MotoGP

Rossi in Paris

The Grand Prix de France, held annually at the world famous Le Mans circuit, will be sponsored by Monster Energy in 2010 and 2011, thanks to an agreement with MotoGP rights holders Dorna Sports S.L.

Monster Energy produces a variety of energy drinks in the USA and is expanding into numerous international markets, including France, therefore making it a highly relevant sponsor for both MotoGP and the Grand Prix de France.

Pau Serracanta Speaks… Dorna Sports S.L. Managing Director

"We are extremely pleased that Monster Energy want MotoGP to be part of their plan to raise their brand profile internationally. Monster Energy already had a presence in the FIM MotoGP World Championship courtesy of their partnerships with riders and teams and the French Grand Prix title sponsorship allows them to further build on those links with the pinnacle of motorcycle racing."

Bruce Stjernstrom Speaks… Monster Beverage Vice President

"Right from the brand’s beginning, Monster Energy has embraced motorcycle racing," said Monster Beverage Vice President of Sports Marketing Bruce Stjernstrom. "MotoGP is the premiere form of motorcycle racing. We’re committed to the global series based on our relationships with World Champion Valentino Rossi and the Tech 3 Yamaha team. Sponsoring the Grand Prix de France is yet another example of our belief and dedication to MotoGP."

The 2010 Monster Energy Grand Prix de France is scheduled to take place on the 21st -23th May weekend.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Aprilia RSV4 and RSV4 Factory First Look (11 Fast Facts)

There are quite a few updates to the 2021 Aprilia RSV4 and RSV4 Factory. None of them are revolutionary. However, taken together, they add...

Honda CRF110F EFI Long-Term Test: 11-Year-Old Tested

When we got a hold of the 2019 Honda CRF110F, we were reluctant to give it back. Test rider Ben Karsian was cutting his...

2021 Moto Guzzi V9 Lineup First Look: Bobber and Roamer Updated

The  Moto Guzzi V9 lineup of the Bobber and Roamer gets a significant update for 2021. There’s a new motor powering the two V9s,...

Tirox SnapJack SS First Look: Motorcycle Chain Maintenance Aid

Although single-sided swingarms are designed to simplify maintenance, if the motorcycle doesn’t have a centerstand, it doesn’t make working on your drive chain any...

Titan One: A Custom Honda CB360 Like No Other (Exclusive Interview)

Some custom motorcycles suck you in with beauty and artistry. Others are an unapologetic kick to the groin. With a wood seat, short unmuffled...

2021 MotoAmerica King of the Baggers Rules (Provisional Regulations)

The inaugural MotoAmerica King of the Baggers race last October at WeatherTech Laguna Seca was a great success. The fans and riders loved it—big-inch...