Indian reveals new motorcycles at Sturgis


Indian Motorcycle’s entire 2010 Indian Chief motorcycle lineup is on display in Sturgis for the 69th annual motorcycle rally. Indian Motorcycle will display the new 2010 Chief Bomber and Dark Horse to the public for the first time. Indian Motorcycle accessories will also be on display and apparel will be available for purchase. The show truck is on display at 4th and Lazelle Street in downtown Sturgis as well as the Buffalo Chip.

2010 Chief Bomber

Inspired by WWII aircraft, the Bomber is a limited edition Chief model and will only be available for one year. The Bomber is available in Military Green and Silver Smoke finishes. The pin-up girl tank artwork is inspired by the Bomber nose art of that era. The leather used on the seat and saddlebags are reminiscent of the feel and color of an old bomber jacket. The price of the Bomber is $30,999.

2010 Chief Dark Horse

The Chief Dark Horse is a dark, sinister, mechanical looking motorcycle with a smoke “matte” finish and is available in Thunder Black, Indian Red and Deep Water Blue. The colored headdress on the tank is a new twist on the colored versions of the past. The dark components on the bike including the blacked out headlight, tappet blocks, suspension, engine components, exhaust system, and hand controls make the remaining chrome components stand out. The Dark Horse is priced at $27,999.

2010 Chief Classic

The new Classic is the entry level Chief and is the only Chief model available with short fenders. It features the Indian script tank logo and is available in standard Indian Red or Thunder Black. Optional colors are also available in Dark Water Blue or Starlight Silver. The price starts at $25,999.

2010 Chief Overview

All Chiefs feature a 105 cubic inch PowerPlus V-Twin powertrain with electronic closed loop sequential port fuel injection. Engine cylinders are Nikasil plated and the stainless stell exhaust system is an integrated 3-way catalytic converter with heated oxygen sensors. A six-speed Baker transmission delivers power through the belt drive. Stopping is achieved via Brembo 4-piston calipers, with 11.5″ dual rotors up front. Standard 5.5-gallon tank helps extend cruising range. Seats are all-leather and built to exacting specifications.

During the Sturgis Rally, Indian Motorcycle is teaming up with The Tribal Hope Foundation for a Suicide Rides for Hope ride. Participation in the charity ride will help establish suicide prevention programs for the native youth on South Dakota reservations where the suicide rate can reach five times the national average. The Indian Motorcycle ride to Crazy Horse Monument will start at approximately 10am on Thursday August 6th, 2009. Riders will meet at the Indian Motorcycle event display located on 4th and Lazelle Street in downtown Sturgis.

The ride will wind through the black hills of South Dakota and end at the Crazy Horse Monument. Pre-registration is available at or you can register at the Indian Motorcycle Event Display on Thursday, August 6th at 8am. Registration is limited to the first 250 bikes. Free Biker Blend coffee provided by Teepee Coffee will be served from 8:30am-9:30am.


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