Top 10 Most Read Stories of 2018
You can’t set goals without measuring performance, and this is something I do weekly, monthly, quarterly and yearly to tweak our SEO and content strategies.
One of the most gratifying experiences of looking at so much data is the year-end stats of stories – especially what was most read.
As a matter of competition, which is a super fun game considering we’re all friends across the journalism industry, I don’t expose the raw numbers. But it’s fun to know that the nearly 23,000 UM stories searchable on Google had well over 10 million views.
Before we get into the popular stories, the most visited page by readers in 2018 was the 2019 Motorcycle Previews. This page lists all of the first look pieces for readers, typically in a “fast fact” format that’s easy for reader’s to digest, but still contain all the
From there it’s a mix of evergreen, racing and new bike stories. Though these are the most read, collectively they only take about 3% of Ultimate’s overall traffic.
An evergreen story – meaning it’s popularity should only grow. This story takes a unique look at some awkward motorcycles noises, and what they may mean.
We expected to revamped Honda Gold Wing to do well in 2018, and it certainly has – especially for our readers. Here President Arthur Coldwells heads to Texas Hill country to complete some touring aboard the all-new Gold Wing.
Yet another evergreen story. People are always searching for what DOT, ECE 22.05 or Snell mean. We got you covered.
A large part of our readership visits our website for our race coverage – especially MotoGP.com. We typically upload our results stories before MotoGP.com.
Yes – the Gold Wing speaks again. We said it’d be popular…
This is my favorite racing event of the year, and I try providing as much coverage as possible – especially during the two weeks at the Isle of Man TT.
Honda should have built this bike years ago. And from our reader’s responses, I think many concur.
This is another evergreen story I wrote back in 2013. I ride a lot in the winter due to my location in Northeast Pennsylvania. It appears thousands of others like to ride when the temps hover around freezing also.
The FXDR-114 is a game changer for both style and cruiser horsepower. This was my pick for best-looking cruiser in Harley’s lineup, and it appears many others share this sentiment.
Due to the amazing progress of electronics such as rider modes, ABS and traction control that can tame a motorcycle, the entry-level sportbike segment has grown in displacement size. The Kawasaki Ninja 400 is leader in this segment, and this bike is leagues ahead of the long-standing Ninja 250 – it’s much easier to ride, and will provide more fun because as a rider’s skill increases, they will get more out of this bike.
That’s a wrap on the top-read stories of 2018. Wonder what the top 10 will look like next December?
Thanks for reading!