The Someday Ride: Influencer Marketing at its Best
It takes BMW Motorrad USA only 3:53 minutes to deliver a few inspiring messages to the busy motorcyclists in 2018.These messages are rooted in four things:
Family time
No Phone Distractions
Freedom
The means to that freedom: motorcycles
This short film, The Someday Ride, is influencer marketing at its best. The film was created by BMW Motrrad USA and M&C Saatchi LA, and tells the story of sister and brother who ditch the everyday norm and claim some freedom via motorcycles – on BMWs of course.The ride itself, completed on an R nineT and R 1200 GS, takes the brother and sister nearly 400 miles in four days through roads and vistas of Southern and Central California, and into the Eastern Sierras.“The film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment,” BMW Motorrad USA says.The film concludes with “You’re someday starts today,” and a few insights into BMW’s popular 3asy Ride financing program.“We wanted to tell people that getting out on that adventure you may have dreamt about is easier than you might think,” says Ron Tapia, M&C Saatchi LA Creative Director.“The film was an exciting opportunity to speak to both legacy and new motorcyclists by taking them along for the ride – with a sister playfully pushing her younger brother to “take the leap” and beautiful BMW motorcycles to carry the story.”“One of our overarching objectives right now is to inspire a new era of riders,” says Michael Peyton, Vice President, BMW Motorrad USA. “And while we’ve got the products and financing programs for them, it’s equally important that we’re speaking their language. The Someday Ride was the perfect answer to that challenge.“With the broadest model range in our history, BMW Motorrad offers motorcycles for every riding preference and style – from touring to sport to urban mobility, and more. Plus, our 3asy Ride financing program can get riders on the bike of their dreams at a payment they’ve been dreaming of. It’s never been a better time to Make Life a Ride.”
Aprilia Tuono 660 Factory + Steve ’Stavros’ Parrish
byMotos and Friends by Ultimate Motorcycle
Hello everyone and welcome once again to Ultimate Motorcycling’s weekly podcast—Motos and Friends. My name is Arthur Coldwells.
Our first segment features the new Aprilia Tuono 660 Factory. Senior Editor Nic de Sena brings us his report on the flagship version of Aprilia’s upright middleweight machine. He gives us insight into whether it’s worth spending the extra money on the Factory version, and also of course, whether this sporting Aprilia is really the motorcycle for you.
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The next guest segment of Motos and Friends is brought to you by the faster and most technologically advanced, 2023 Suzuki Hayabusa—one of the most iconic sportbikes ever. Check it out in person at your local Suzuki dealer now, or visit suzukicycles.com to learn more.
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In this segment, Associate Editor Teejay Adams chats with (arguably) one of the most interesting Suzuki race riders of all time. the iconic RG500 alongside teammate double World Champion Barry Sheene. The two were almost as famous for their exploits off-track, as for their success on it. Those were the days! Steve also raced the Isle of Man TT for about ten years where he won 13 Silver Replicas, and got a podium finish. His insight into that particular brand of mayhem are fascinating.
But there’s waaay more to Steve Parrish than his motorcycle racing. He is also the most successful Semi-Truck racer ever, and, little known piece of useless trivia—he’s my birthday twin: 24th February. He is a natural entertainer and you can’t miss his recounting of the world’s most entertaining—and arguably terrifying—double-decker bus ride ever. If any of you were actually on that hell-ride then we’d love to hear from you!