Piaggio Group at AIMExpo
Piaggio Group, the Italian owner of Aprilia, Moto Guzzi, Vespa and its own Piaggio, will make its debut at 2016 American International Motorcycle Expo (AIMExpo), which will host nearly 500 exhibitors.
While at the show, which runs October 13-16 at Orange County Convention Center (OCCC) in Orlando, Fla., Piaggio will showcase its latest lineup of motorcycles from Aprilia and Moto Guzzi—including the new Aprilia Tuono V4 1100 R and Moto Guzzi MGX-21 Flying Fortress—and scooters from Vespa and Piaggio.
Launched in 2013, the AIMExpo was the first of its kind in North America—a combined trade, consumer and media event for not only motorcycles but powersports. That year, only two OEMs were represented—Suzuki and EBR Motorcycles (formerly Erik Buell Racing)—but three years later nearly everyone is involved, including Piaggio Group as it puts more emphasis on the US market.
“The Piaggio Group is the European two-wheeler leader with a total market share of 14.8% and a 26% share in the scooter segment, and now we are planning to expand and strengthen operations in the USA. Being part of AIMExpo means we have a privileged gateway to growth,” says Alessandro Bampa, Marketing and Communications Director of Piaggio Group Americas, Inc., the associated company of Piaggio.
“One year ago we celebrated the grand opening of Vespa Manhattan, the Group’s new single-brand concept store in the heart of New York City. With AIMExpo we’re looking forward, once again, to showing North America the best the Piaggio Group has to offer. This exhibition provides a unique opportunity to reach dealers, the media, consumers, and other members of the industry in one convenient place.”
Expect to see the new Aprilia Tuono and RSV4 superbike lineup besides the latest from Moto Guzzi, including the MGX-21 and V9 lineup. And of course all of the latest scooters from Vespa and Piaggio.
“The addition of Piaggio Group and its four primary brands, as well as a record number of OEM exhibitors, is another testament to the impact AIMExpo continues to have on the powersports industry,” said Cinnamon Kernes, AIMExpo Show Director.
“Piaggio Group, with these prestigious European brands, also enhances AIMExpo’s global presence, bringing one of the most diverse and dynamic collections of vehicles to the show. The wide array of motorcycles and scooters adds to the wealth of new models attendees will have the opportunity to see, many for the first time.”
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