The Italian-based Rizoma – known for its unique line of aftermarket motorcycle parts for every OEM from Ducati to Yamaha, has made some organizational changes in its US operations, which are based out of Beverly Hills, Calif.Fred Cerrato has been hired as the new General Manager of Rizoma U.S.A., overseeing all dealer and consumer efforts in the U.S. market. Mike Kim has been promoted to Account Executive, and will expand his role in Rizoma’s daily operations and dealer development program.
Cerrato brings a wealth of sales, marketing, technology and management experience to the table, and will set his sights on expanding Rizoma’s dealer network and enhancing consumer awareness of the brand.“Rizoma is well-known and respected in Europe, and we have a loyal following of dealers and consumers here in the U.S.,” said Cerrato. “The current market reawakening along with an expansion of Rizoma’s product line make this the ideal time to increase our efforts in the U.S. market.”Additionally, Rizoma has hired Vreeke & Associates as its agency of record to help build on the company’s success.“We’re known for our quality and design, and so is Vreeke & Associates,” said Cerrato. “They’ve created innovative marketing campaigns for industry leaders for decades, and we know they’re the right partner to help grow our business here in the U.S.”Fabrizio Rigolio, Rizoma CEO, added, “We are continuously evolving our business, and we know that the American market is unique and requires a very targeted effort. Devoting more resources there will expose more motorcycle enthusiasts to the passion and technology of the Rizoma brand.”To find out more about Rizoma products, go to rizoma.comClick the link to download the 2016 Rizoma catalog: https://we.tl/UvzIKkOn7H
Suzuki V-Strom 1050 DE + Scott Casey – Living with PTSD and the Rolling Barrage
byMotos and Friends by Ultimate Motorcycle
Hello everyone and welcome once again to Motos and Friends, a weekly Podcast brought to you by the editorial team at Ultimate Motorcycling.
My name is Arthur Coldwells.
The new Suzuki V-Strom DE has just been announced, and Avery Innis, Training and Publications Manager from Suzuki Motor USA, is just the expert to explain its nuances to us. The V-Strom has always been a superb, yet inexpensive platform, and the new DE variant gets more serious about ADV riding. I find out from Avery whether the new upgrades are worthwhile; and the place that the new V-Strom has in the current market.
Our second segment covers a subject that’s a little more serious than usual.
Many veterans and first responders suffer from Post Traumatic Stress Disorder, aka PTSD.
Scott Casey—himself a sufferer—decided to try and help his fellow vets, and started a cross-Canada charity ride in 2016 called the ‘Rolling Barrage’. It was—and is—incredibly successful.
It’s not just a tremendous ride. The Rolling Barrage is a place for like-minded sufferers and their supporters to ride together. They get some serious “wind therapy” whether it’s on just a stop, or a leg of the ride, one day, a weekend, or even the whole ride. Scott opens up with Associate Editor Teejay Adams about his personal history, and how he came to create such a brilliant and worthy real-world event that truly helps.
The Rolling Barrage is a supportive network of brothers and sisters. To quote Scott Casey: “this is the family you never knew you had”.
It was a Nation exploding into civil war. In 1992, the collapse of the former Yugoslavia triggered an international armed conflict that would last more than 3 years and eventually see nearly 100,000 people killed. Canadians were thrown into what was declared a peacekeeping mission, but it wasn’t. They were going well beyond the rules of engagement that were provided by the UN. Told by Scott Casey, Former Canadian Peacekeeper.