New MotoAmerica Partners – Dainese/AGV
The most noteworthy component of this agreement is that Dainese and AGV will be part of the newly developed Safety Council that have one purpose in mind: keep the rider’s safe while on and off the track.
Dainese and AGV will be proudly displaying their branding at every round of the coming MotoAmerica season, in part by an extensive advertising campaign but this move is also going to help out racers and fans alike. If you’re in the market for some new threads, Dainese and AGV will have pop-up stores at select rounds.
Be sure to stop by their stores at Circuit of The Americas in Austin, Texas (April 8-10); Road America in Elkhart Lake, Wisconsin (June 3-5); Barber Motorsports Park in Birmingham, Alabama (June 10-12); and Mazda Raceway Laguna Seca in Monterey, California (July 8-10).
Dainese and AGV are also expanding their sports marketing program with MotoAmerica and plan to have a rider-support representative on hand at all rounds to handle the apparel needs of sponsored racers.
Dainese and AGV have gone through great lengths to expand their sports marketing programs with MotoAmerica for 2016 and have planned to have rider-support representatives on hand at all rounds. That equates to a closer eye on their sponsored racers but more importantly, on the needs of the each individual racer.
“It’s good to see Dainese and AGV supporting MotoAmerica again this year,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Making our sport as safe as it can be is vital to all of us and having Dainese and AGV on board with us as a safety partner shows their commitment to both our riders and our series.”
“Dainese and AGV partnered with MotoAmerica in their first year, and I’m very pleased to expand our relationship for 2016,” said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America. “We fully support their commitment to growing road racing from the grassroots up, and we see the series as an effective vehicle for continuing to grow our brands in North America.”
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