Motorcycle Types Adventure / Dual-Sport BMW Motorrad USA 2015 Sales | Record Year, Up 9.3%

BMW Motorrad USA 2015 Sales | Record Year, Up 9.3%

BMW Motorrad USA 2015 Sales

BMW Motorrad USA 2015 Sales | Record Year, Up 9.3%
UMC’s Ron Lieback tests the S1000RR at Circuit of the Americas

With the majority of attribution going towards its S1000RR superbike and R1200GS adventure-touring models, BMW Motorrad USA has set a record year of motorcycles sales in 2015.

BMW says 16,330 units were sold in 2015, compared to 14,945 in 2014; this shows 9.3 percent growth in year-over-year sales.

The S1000RR, featured in the blockbuster film Mission Impossible – Rogue Nation with Tom Cruise, was the top-selling BMW motorcycle in the USA; the inline four that Ultimate MotorCycling raved about after testing it at Circuit of the Americas accounted for 13.3 percent of total 2015 sales.

The other best sellers were the R1200GS Adventure (12.2 percent of total sales) and the standard R1200GS (11.5 percent). Also helping to boost sales were two of BMW’s newest motorcycles – the S1000R roadster and the S1000XR – both that also recevied much praise from Ultimate MotorCycling.

As for December 2015, the R nineT was one of the op selling models sold (138 units), and along with the new R1200RS sport tourer, sales of the flat-twin R series grew by 21 percent (from 477 units in December 2014 to 575 in December 2015). BMW F-model middleweight motorycle sales grew by 11 percent in the month with sales of 235 units compared to 211 in December 2014.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA.

Odwarka says that sales should continue to grow in 2016 with the introduction of the R nineT Scrambler, the G 310 R – the first BMW roadster under 500cc – and the new C 650 Sport and C 650 GT maxi scooters.

According to Odwarka, BMW’s robust product offensive will continue in 2016 with introduction of the R nineT Scrambler, the new BMW G 310 R – the first BMW roadster under 500 cc – and the new C 650 Sport and C 650 GT maxi scooters in the urban mobility segment.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

Harley-Davidson x Rolling Stones Apparel: No Trouser Buttons to Bust

It doesn’t get much more iconic in the United States than Harley-Davidson, and The Rolling Stones fit pretty much the same bill in England....

Three Must-See Unexpected Honda Customs: Cub, Monkey, CRF450L

It’s always more exciting when custom motorcycles come from unexpected sources. Although these four Honda-based customs are more fun than mind-boggling, they all are...

BMW R 18 Big Boxer Motor First Look Inside (8 Fast Facts + Photos)

BMW continues to dole out info on the new R 18 boxer bits at a time. This closer look at the motor is fascinating....

Inside the Bandit9 L•Concept Custom Honda 125: Exclusive Builder Interview

This is a story of expecting the unexpected. The Bandit9 L•Concept is designed by Daryl Villanueva, who lives in Ho Chi Minh City in southern Vietnam, formerly known as Saigon.

2020 Kawasaki Vulcan 900 Custom Review: No Wallflower

As competent as Japanese cruisers are, they rarely are motorcycles that attract attention. Instead, they typically go about their business in a way that...

Three Electric Yamaha Scooters: First Look From Tokyo Auto Show

Yamaha displayed three scooters of interest at the 46th Tokyo Motor Show. Two of them are concept scooters, while the other is a production...