BMW Motorrad USA 2015 Sales

BMW Motorrad USA 2015 Sales | Record Year, Up 9.3%
UMC’s Ron Lieback tests the S1000RR at Circuit of the Americas

With the majority of attribution going towards its S1000RR superbike and R1200GS adventure-touring models, BMW Motorrad USA has set a record year of motorcycles sales in 2015.

BMW says 16,330 units were sold in 2015, compared to 14,945 in 2014; this shows 9.3 percent growth in year-over-year sales.

The S1000RR, featured in the blockbuster film Mission Impossible – Rogue Nation with Tom Cruise, was the top-selling BMW motorcycle in the USA; the inline four that Ultimate MotorCycling raved about after testing it at Circuit of the Americas accounted for 13.3 percent of total 2015 sales.

The other best sellers were the R1200GS Adventure (12.2 percent of total sales) and the standard R1200GS (11.5 percent). Also helping to boost sales were two of BMW’s newest motorcycles – the S1000R roadster and the S1000XR – both that also recevied much praise from Ultimate MotorCycling.

As for December 2015, the R nineT was one of the op selling models sold (138 units), and along with the new R1200RS sport tourer, sales of the flat-twin R series grew by 21 percent (from 477 units in December 2014 to 575 in December 2015). BMW F-model middleweight motorycle sales grew by 11 percent in the month with sales of 235 units compared to 211 in December 2014.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA.

Odwarka says that sales should continue to grow in 2016 with the introduction of the R nineT Scrambler, the G 310 R – the first BMW roadster under 500cc – and the new C 650 Sport and C 650 GT maxi scooters.

According to Odwarka, BMW’s robust product offensive will continue in 2016 with introduction of the R nineT Scrambler, the new BMW G 310 R – the first BMW roadster under 500 cc – and the new C 650 Sport and C 650 GT maxi scooters in the urban mobility segment.