Indian Sponsors Dark Horse Challenge Ride in ChicagoPolaris Industries is not a company known for being bashful — as is evident by its development of the radical three-wheeled Slingshot and the dramatic rebirth of the Indian Motorcycle brand now under its ownership.

The pattern of bold strokes continues when Indian Motorcycle leads the charge in one of the gutsier motorcycle rides of 2015 — in the winter — and not in southern California or Florida. No, Indian is inviting Chicagoland’s hearty motorcyclists to join the “Dark Horse Challenge Ride” in downtown Chicago on February 13.

The ride starts at about 4 p.m. and will cover about 5 miles through downtown Chicago and down Michigan Avenue.

Indian Motorcycle is hosting the ride to commemorate the launch of its newest motorcycle, the Indian Chief Dark Horse, which will be unveiled the same day. The ride will be led by the new Indian Motorcycle Dark Horse bikes, giving ride participants a chance to be among the first in the country to see the 2016 Indian Dark Horse model.

“Dark Horse Challenge Ride” Details:

– Riders can register to participate starting today, February 2 at
– The ride is open to all riders (proper riding attire required)
– 3 p.m., February 13 – Riders meet-up at Cooper Technica, 400 North May St.
– 4 p.m. – Kickstands up
– 4:45 p.m. – Dark Horse Challenge Ride concludes at Kaiser Tiger, 1415 Randolph St.
– 4 – 7 p.m. – Exclusive Dark Horse Launch Party at Kaiser Tiger
– Participants receive exclusive patch and swag bag
– Non-participants can register for a chance to win an invite to the launch party by visiting Chicagoland’s Indian Motorcycle dealer, Indian Motorcycle of Chicago West.

“We know die-hard Chicagoland riders are itching to fire up their bikes, so we’re issuing a challenge for the toughest riders out there to come join us for an exhilarating ride down Michigan Avenue as we commemorate the debut of the toughest Indian Motorcycle on the market,” said Scott Meek, marketing director for Indian Motorcycle. “The Dark Horse is a bike that will separate its riders from the rest of the pack, and we think the Dark Horse Challenge will do the same.”

Indian will have the Dark Horse Model and others on display at the Progressive International Motorcycle Show, which kicks off Friday, February 13 at 1 p.m. and runs through Sunday at 5 p.m.

The new 2016 Indian Chief Dark Horse will be formally unveiled at 5:30 p.m. on Friday at the Indian Motorcycle display area and to see the Indian display of 2015 models, along with custom bikes, vintage bikes, all-new Indian Motorcycle apparel and accessories.