The 74th Annual Sturgis Motorcycle Rally invades the Black Hills of South Dakato this Saturday, August 2, through Saturday, August 9.
Always a main attraction at the show, Harley-Davidson has many events planned for Sturgis 2014, including activities such as free bike washes, rides and demos. And to help everyone navigate the Harley events at Sturgis with ease, The Motor Company has launched a free mobile app.
Harley’s entire Sturgis schedule will be featured on the App, and also maps, H.O.G. experiences, a dealer locator, and optional push notification updates with the latest info riders need to get the most out of Sturgis. Fans can search H-D Events Sturgis on iTunes or GooglePlay to download the app, and use #sturgis to share their experiences.
Besides the activities, Harley will also showcase the new Street 750, along with Project LiveWire, its first electric motorcycle.
“This year’s Sturgis Rally is set to be the biggest one yet,” said Kris Schoonover, Manager of Event Strategy and Execution at Harley-Davidson. “We’ve got a packed schedule of events and entertainment all week long. Sturgis riders will have the chance to provide feedback on Project LiveWire and check out our brand-new Street 750, which is available at dealers now. We’re confident our fans won’t be disappointed.”
Harley-Davidson also says it will rock two different event locations during the Sturgis Motorcycle Rally – Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City) and 3rd & Lazelle Street (Downtown Sturgis) – where fans can enjoy a variety of free activities and entertainment, including:
Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City):
Fans can visit Black Hills Harley-Davidson to demo the latest and greatest Harley-Davidson motorcycles and MotorClothes®:
- Harley-Davidson Motorcycle Test Rides – Take a FREE test ride on a 2014 Harley-Davidson motorcycle, including the new Project RUSHMORE bikes, LowRider® and SuperLow® 1200T. Demo registration will close at 4:00 p.m. daily.
- Harley-Davidson MotorClothes – Try on the new jackets and even take them for a test ride! All items will be available for immediate purchase.
- H-D1™ Fit Shop – Come experience the feel of a more comfortable, safer ride and find the perfect seat and handlebar combination.
- Project LiveWire – Harley Davidson’s first electric motorcycle will be on display.
3rd & Lazelle Street (Downtown Sturgis):
Those looking for a more relaxed atmosphere can head to 3rd and Lazelle Street where they’ll find a variety of free activities and entertainment:
- Project LiveWire – Feel the power of Project LiveWire – Harley-Davidson’s first electric motorcycle – on JumpStart, a simulated riding experience.
- New Motorcycle Stunt Show – Experience the thrilling stunt show three times daily (10 a.m., 1 p.m., & 4 p.m.) produced by Ill Conduct Team.
- Weber® Mobile Grill Academy – Get a first-hand look at Weber grills and accessories. Weber Experts will be there to answer any questions you may have about grills, grilling techniques, recipes, and all things grilling!
- Craftsman® Garage Station – Hang out at the Craftsman Garage and check out a variety of products perfect for anyone’s “man cave.”
- Genuine Harley-Davidson® Parts & Accessories Display – Check out the latest Harley models equipped with the full line of custom Parts & Accessories.
- H.O.G. 31st Global Lounge – Enjoy the unique historical and educational displays as well as live entertainment and complimentary samples of new H-D Road House Meats and beer samples.
- Muscular Dystrophy Association (MDA) – Support the cause with the purchase of a pin and enter to win a black 2014 Street Glide!
- Willie G.® and H.O.G.® Commemorative Merchandise – Purchase exclusive 2014 Sturgis merchandise.
- Women’s Area – Rebel One hosts the JUMPSTART® Rider Experience and Bike Lift Seminars on how to properly lift a dropped motorcycle. Enter the sweepstakes to win a FREE Riding Academy course or Rental.
- Free Bike Wash – Wash away all the Black Hills dust and dirt at the free bike wash from 9 a.m. – 4 p.m. Just bring a dirty bike and a little elbow grease.
For a complete listing of Harley-Davidson events at the 2014 Sturgis Rally, download the new mobile app or visit www.h-d.com/sturgis.