News Motorcycle Industry News Phil Horton Appointed General Manager for BMW Motorrad UK

Phil Horton Appointed General Manager for BMW Motorrad UK

Phil Horton Appointed General Manager for BMW Motorrad UK
Phil Horton

BMW Motorrad UK

After eight years as General Manager of BMW Motorrad UK and Ireland, Adrian Roderick has chosen to leave the company at the end of August, in order to devote more time to his charitable interests.

Adrian joined BMW Group in June 1986 and worked in a number of senior positions before taking the helm of the Motorrad division for UK and Ireland.

During this time Adrian has led the department, successfully steering the business through tough times during the recession, before growing the company’s UK motorcycle market share from 7 percent to an impressive 16 percent.

Adrian and his team have been instrumental in establishing BMW Motorrad as a market leader in the UK and Ireland.

Adrian will be succeeded by Phil Horton from September 1, 2014. Phil brings many years of BMW experience to the role.

As a previous Marketing Director of BMW UK, Phil left his native country in 2004, taking up various senior positions within the Group, in markets around the World, including South Africa, The Middle East and, most recently, Australia.

As a lifelong motorcycle rider and bike enthusiast Phil is “absolutely delighted” to be taking over as General Manager for BMW Motorrad UK and is looking forward to developing the brand in the UK and Ireland.

2021 Harley-Davidson CVO Road Glide First Look (6 Fast Facts)

The 2021 Harley-Davidson CVO Road Glide is here, and it’s louder and sleeker than ever—plus it has some wild new wheels. Here’s what’s new...

2021 Houston 3 Fantasy Supercross Tips (11 Fast Facts)

The 2021 Monster Energy Supercross Championship Series is off to a mind-boggling start. The playing field is so level that the bubble is right...

2021 Harley-Davidson Street Bob 114 First Look (6 Fast Facts)

When the Softail Standard was released last year and functionally the same motorcycle as the Street Bob, we knew something had to be afoot...

2021 Harley-Davidson Road King Special First Look: Hot Rod Bagger

The 2021 Harley-Davidson Road King Special is a Touring model that The Motor Company puts in a sub-category—Hot Rod Bagger. To earn that title,...

2021 Honda CRF300L and CRF300L Rally Coming To America

We told you all about the new 2021 Honda CRF300L and CRF300L Rally last month. Although we fully expected the pair to be imported...

2021 Harley-Davidson Fat Boy 114 First Look (Specs, Photos, Prices)

The distinctive Harley-Davidson Fat Boy is back for 2021, with the Milwaukee-Eight 114 powerplant and machined solid cast aluminum Lakester wheels. We tested the...