Motorcycle Racing News Aprilia SBK #bearracer Initiative | Get Your Ideas & Photo on the...

Aprilia SBK #bearracer Initiative | Get Your Ideas & Photo on the Grid

Aprilia SBK #bearracer Initiative | Get Your Ideas & Photo on the Grid
Aprilia’s Marco Melandri

Aprilia SBK #bearracer Initiative

A brand new Aprilia Racing initiative takes off.

During the last SBK race in Misano the livery of the RSV4s harked back to the 1987 victory that gave way to the epic sporting deeds of the Italian brand, paying them homage. Now Aprilia Racing puts the fairings on its official Superbikes for connoisseurs.

In fact, a new initiative is taking off. With the BEARACER.COM webpages on the Aprilia racing world as a springboard it will involve competitive motorcycle sports enthusiasts at the highest levels.

Starting with the Portimao races, the eighth event of the 2014 Superbike World Championship, the motorcyclists and Aprilia fans can put forward their ideas, their signature and even their face, on the RSV4s by Marco Melandri and Sylvain Guintoli.

All web-surfers are invited to go to BEARACER.COM and say what the #bearacer concept means to them as well as how to experience the speed and performance that the Aprilia racing technology gives you in its motorcycles—the technologically advanced stars of racetracks around the world.

It will be precisely the official Aprilia Racing drivers, Marco Melandri and Sylvain Guintoli to choose the best texts at each race, which will then be printed and, together with the author’s picture, will appear on the motorcycle’s fairings, which the enthusiast will have chosen himself/herself from between Melandri’s #33 and Guintoli’s #50.

For all the motorcyclists and racing enthusiasts it will be an entirely new way of getting up close and personal with champions who at each race compete on the world’s most beautiful racetracks.

Fifty-two World Champion Titles, five SBK World Championships won in the past four seasons with the RSV4 and 294 victories at the Road Racing World Championship Grand Prix comprise an extraordinary trophy case that puts Aprilia in the Olympus of the stars of worldwide motorcycling. Many of the modern era’s greatest champions have ridden and won on Aprilia motorcycles, including Max Biaggi, Loris Capirossi, Valentino Rossi, Casey Stoner and Jorge Lorenzo. This heritage of technical and sporting culture lives in Aprilia motorcycles and in the racing division that competes at the major worldwide championships.

2021 Honda Rebel 500 ABS SE First Look (5 Fast Facts)

After an upgrade last year, Honda has more plans for the now-midsize Rebel. There is now a 2021 Honda Rebel 500 ABS—an accessorized version...

Sena SRL2 Review: Bluetooth Communications for Select Shoei Helmets

The Shoei Neotec II is a sweet upgrade from the original Neotec, and it incorporates many improvements. Nic de Sena reviewed the Shoei Neotec...

2021 Ducati Diavel 1260 Lamborghini First Look (12 Fast Facts)

It is virtually impossible to go wrong when combining two iconic brands, such as Ducati and Lamborghini. With the two marques owned by the...

Classic Superbikes by Frank Melling Book Review: Motorcycle History

Frank Melling is an old-school moto journalist and former factory racer. He lives with his wife Carol on a beautiful farm in northwest England....

Harley-Davidson IRONe12 Review (14 Fast Facts)

Electric bicycles are growing in popularity across a broad spectrum of people and a wide array of uses. This is a story about one...

2021 Honda Rebel 1100 First Look (8 Fast Facts + 40 Photos)

In spite of the Japanese manufacturers’ general retreat from the cruiser market, Honda is going against the current with its third iteration of the...