BMW, Schuberth and Held are brand names that share a strong connection: premium, German-engineered products. “BMW riders share our passion for high-quality equipment,” said Sarah Schilke, Schuberth North America’s Marketing and PR Manager. “Bringing Held products into the fold was a natural progression and we’re excited to educate BMW riders about both the Schuberth and Held brands at the rally.”The four-day BMW Riders Association National Rally includes special behind-the-scenes tours of the Barber Vintage Museum, live music, seminars, door prizes and premium brand vendors such as Schuberth. Find out more about the Rally by clicking here.Keith Code’s California Superbike School will be holding 4 days of advanced training in conjunction with the BMW RA rally featuring the S1000RR. Students will also be able to test ride the SR1 and S2 helmets on track at Barber.Learn more by visiting SchuberthNorthAmerica.com. Join the Schuberth community online on Facebook, and follow @SchuberthNA on Twitter. You can also connect on Instagram and YouTube.