AMA Pro Racing & Cardo Scala Rider Continue Partnership
For the third consecutive season, AMA Pro Racing and Cardo scala rider have reached an exclusive agreement which names scala rider as the Official Motorcycle Helmet Bluetooth Communications System of AMA Pro Road Racing for the 2014 season.
As part of the agreement and Cardo scala rider’s continued support of our riders, AMA Pro Racing will once again name a year-end award after scala rider in support of the stars of the sport. Additional information about the year-end award program will be released in the coming weeks.
Cardo scala rider is the market leader in wireless Bluetooth communications for motorcycle helmet headsets. The company’s scala rider line of Bluetooth devices are the most advanced and feature-rich communication systems available.
The continued relationship designates Cardo scala rider as an exclusive partner of AMA Pro Road Racing and provides for at-track consumer and marketing activation opportunities aimed at exposing their latest products to AMA Pro Racing’s brand-loyal race fans in attendance. Additionally, the latest scala rider products will be showcased in a series of product reviews and giveaway sweepstakes on AMA Pro Racing’s website and official social media channels throughout the 2014 season.
“Our partnership with Cardo scala rider has been a great one and we are very excited to have them return for 2014,” said Michael Gentry, COO of AMA Pro Racing. “The continued support that scala rider offers to our AMA Pro riders as part of the year-end award reinforces that the company shares our desire to give back to the paddock.”
“We at Cardo scala rider are extremely excited to partner again with AMA Pro Racing,” said Jamie Cheek, Director of Sales North America for Cardo scala rider. “We look forward to continuing our involvement with such an outstanding group in our industry.”
The 2014 AMA Pro Road Racing season will kick off with the legendary DAYTONA 200 Week, scheduled for March 13-15, 2014 at Daytona International Speedway. For tickets and additional information, please visit http://www.daytonainternationalspeedway.com/.