Mexico City Celebrates Harley-Davidson 110th Anniversary

2013 Harley-Davidson 110th Anniversary Celebrations

Thousands of motorcyclists gathered in Mexico City on Saturday, May 11, to celebrate the 110th Anniversary of Harley Davidson.

Part of a global celebration taking place on six continents throughout the entire year, Mexico City’s motorcycle parade, which was open to anyone who owned a motorbike, had more than 5,000 participants, making it the largest parade of its kind for the destination.

The Mayor of Mexico City, Dr. Miguel Angel Mancera, was the grand marshal for the parade, along with Dr. Jesús Rodríguez, the Minister of Public Safety and the Minister of Tourism Miguel Torruco.

The parade began at 10 a.m. at the Zócalo, a large plaza located in the City’s historical center, and continued through several main avenues including Tacuba, Hidalgo and the popular Avenida la Reforma, among others.

The procession culminated at the Hermanos Rodriguez speedway where people enjoyed activities including a show by the “Umbrella Girls,” Harley Davidson’s famous models.

Participants were also able to experience the JUMPSTART, a type of dynamometer that allows one to experience the thrill of taking a Harley Davidson to its limits. For the grand finale, guest of honor, the “Godfather of Shock Rock” Alice Cooper, performed and took concert-goers back to rocks’ glory days.

Minister of Tourism Miguel Torruco and event organizers estimate the event had a tremendous economic impact for the City, estimating approximately 80% hotel occupancy and revenues surpassing $2 million.