Motorcycle Racing News Isle of Man TT USA-Based Monster Energy Renews Isle of Man TT Sponsorship

USA-Based Monster Energy Renews Isle of Man TT Sponsorship

John McGuinness with Monster Energy Girls
John McGuinness with Monster Energy Girls

Isle of Man TT Sponsorship News

Energy drinks brand Monster Energy has renewed its title sponsorship of the Isle of Man TT Races in a new multi-year deal. The USA-based company has been the title sponsor of the world’s leading road race since 2010.

The deal will see Monster Energy handed a range of high-profile benefits including the overall Presenting Sponsorship, naming rights to the two Supersport Races, presence on the official iomtt.com website, advertising around the TT control tower in the race paddock, Grandstand and Mountain Course as well as a high profile branded start gantry featuring the famous Monster ‘claw’. The TT Races will continue to carry the credit “fueled by Monster Energy.”

Monster Energy will also be bringing its entertainment infrastructure to the famous promenade entertainment programme with five evenings of brand-endorsed music, stunts and appearance by Monster Energy brand ambassadors including global FMX talent such as Andre Villa, in their TT Mayhem show.

Monster Energy Girls at Isle of Man TT Podium
Monster Energy Girls at Isle of Man TT Podium

The company has a high profile association with Motorsports events including presenting sponsorships of FIM Speedway Grand Prix and World Cup, Rallycross RX, FIM Motocross World Championships. Monster’s connection within the world of motorsport also includes sponsorship of the Yamaha MotoGP team, Monster Energy Yamaha Tech 3, MERCEDES AMG PETRONAS Formula One Team, the Monster Energy Factory Yamaha Motocross outfit and rally driver Ken Block. The company also supports 19-time TT race champion John McGuinness and the Yamaha factory backed Milwaukee Yamaha Superbike Team that features leading TT racers William Dunlop and Conor Cummins.

John Beasley (VP of Marketing at Monster Energy Europe) says: “The Isle of Man TT has been one of the most powerful motorsports activities for Monster Energy in Europe. The TT and its amazing fan-base never fail to inspire us through awesome levels of participation and the spectacle they manage to produce year after year. We’re really pleased to be extending the association and are looking forward to our involvement in the continued growth of the TT.”

Trevor Hussey (TT and Motorsport Development Director, Isle of Man Government) says: “Monster Energy has made a major commitment to the TT Races and has become a valuable partner for us in delivering a successful event. Our commercial programme goes from strength to strength and this is epitomised by Monster Energy’s commitment. We are pleased and proud to be working with them for an extended period of time.”

Metzeler Sportec M9 RR Motorcycle Tires First Look (6 Fast Facts)

Upgraded from the highly regarded M7, the Metzeler Sportec M9 RR tires promise to provide high-level performance for sportbikes in both wet and dry...

2020 Harley-Davidson Softail Standard First Look (6 Fast Facts)

Aiming at both budget-minded big-inch cruiser fans, as well as serious customizers, the new 2020 Harley-Davidson Softail Standard is all about presenting buyers with...

2020 Arlington Supercross Results and Coverage: Tomac Victorious

Despite finishing in P5 after a poor start in Main Event 1 of the Triple Crown format, Eli Tomac stormed back to win back-to-back...

Fantasy Supercross Tips: 2020 Arlington – Tomac, Roczen, Webb

It’s time to get in your RMFantasySX.com picks for fantasy supercross—a fun and simple way to make the races just that much more exciting....

ScorpionExo Abrams Riding Shirt and Gloves Review: Comfort and Safety

The days of wearing an unprotective cotton shirt for a comfortable ride are over. The ScorpionExo Abrams riding shirt uses cotton as the basic...

I’ve Got Gas! Should it Be High or Low Octane for My Motorcycle?

The mythical, magic number of motor fuel: Octane. What does it mean for your ride? Over the years, I’ve heard a lot of conflicting views...