Motorcycle Racing News Isle of Man TT USA-Based Monster Energy Renews Isle of Man TT Sponsorship

USA-Based Monster Energy Renews Isle of Man TT Sponsorship

John McGuinness with Monster Energy Girls
John McGuinness with Monster Energy Girls

Isle of Man TT Sponsorship News

Energy drinks brand Monster Energy has renewed its title sponsorship of the Isle of Man TT Races in a new multi-year deal. The USA-based company has been the title sponsor of the world’s leading road race since 2010.

The deal will see Monster Energy handed a range of high-profile benefits including the overall Presenting Sponsorship, naming rights to the two Supersport Races, presence on the official iomtt.com website, advertising around the TT control tower in the race paddock, Grandstand and Mountain Course as well as a high profile branded start gantry featuring the famous Monster ‘claw’. The TT Races will continue to carry the credit “fueled by Monster Energy.”

Monster Energy will also be bringing its entertainment infrastructure to the famous promenade entertainment programme with five evenings of brand-endorsed music, stunts and appearance by Monster Energy brand ambassadors including global FMX talent such as Andre Villa, in their TT Mayhem show.

Monster Energy Girls at Isle of Man TT Podium
Monster Energy Girls at Isle of Man TT Podium

The company has a high profile association with Motorsports events including presenting sponsorships of FIM Speedway Grand Prix and World Cup, Rallycross RX, FIM Motocross World Championships. Monster’s connection within the world of motorsport also includes sponsorship of the Yamaha MotoGP team, Monster Energy Yamaha Tech 3, MERCEDES AMG PETRONAS Formula One Team, the Monster Energy Factory Yamaha Motocross outfit and rally driver Ken Block. The company also supports 19-time TT race champion John McGuinness and the Yamaha factory backed Milwaukee Yamaha Superbike Team that features leading TT racers William Dunlop and Conor Cummins.

John Beasley (VP of Marketing at Monster Energy Europe) says: “The Isle of Man TT has been one of the most powerful motorsports activities for Monster Energy in Europe. The TT and its amazing fan-base never fail to inspire us through awesome levels of participation and the spectacle they manage to produce year after year. We’re really pleased to be extending the association and are looking forward to our involvement in the continued growth of the TT.”

Trevor Hussey (TT and Motorsport Development Director, Isle of Man Government) says: “Monster Energy has made a major commitment to the TT Races and has become a valuable partner for us in delivering a successful event. Our commercial programme goes from strength to strength and this is epitomised by Monster Energy’s commitment. We are pleased and proud to be working with them for an extended period of time.”

2019 Aragon MotoGP Preview: Leader Marquez to Start 200th Race

Sunday's 23-lap Aragon MotoGP will also be a historic one for Honda's Marc Marquez as the points leader starts his 200th GP race.

The BMW Story: Second Edition by Ian Fallon: Rider’s Library (Review)

In the second edition of The BMW Story shares what Ian Falloon has learned as he tracked the BMW motorcycle line since the book’s first printing in 2003.

2020 Indian Scout Bobber Twenty + Scout 100th Anniversary First Ride Review (10 Fast...

2020 Indian Scout Bobber Twenty and Scout 100th Anniversary First Ride Review Indian Motorcycle has been on a tear lately, and the Minnesota-based company doesn’t...

2020 Kawasaki KLX300R Review: Off-Road Motorcycle (9 Fast Facts)

2020 Kawasaki KLX300R Review: Single-track to Jeep-trail Tested After a 12-year break following a 14-year run, the Kawasaki KLX300R is back to fill a void in...

2019 Honda CB1100 RS 5Four First Look: 50th Anniversary

2019 Honda CB1100 RS 5Four First Look The 50th anniversary of the iconic Honda CB750 is an important event around the world. To commemorate it...

2020 Yamaha YZF-R1 and YZF-R1M Review (23 Fast Facts)

We head to Jerez to test the updated and more refined 2020 Yamaha YZF-R1 and YZF-R1M superbikes. Here's our first ride review.