American Suzuki 50th Anniversary CelebrationBy Sam Sims
On Aug. 16, 1963, Suzuki officially entered the U.S. market, the Japanese motorcycle manufacturer offering something new at a time when Harley-Davidson was the biggest name in motorcycles.And in 2013, Suzuki will celebrate its 50th anniversary, offering customer-appreciation promotions and contests. As part of these promotions, Suzuki will offer customers the opportunity to win a variety of prizes, including motorcycles, ATVs, and Genuine Suzuki Accessories every month until the August 16 anniversary date.On August 16, Suzuki will host a customer appreciation event during the Indianapolis MotoGP race weekend, to commemorate this historic achievement.Steve Bortolamedi (American Suzuki Senior Communications Manager) says: “When Suzuki entered the U.S. market in 1963, customers first experienced the quality, performance value and fun of our products.“We want to commemorate the past five decades of Suzuki in the U.S. market by offering these incredible prizes to our customers to extend our appreciation for their support.”Suzuki 50th Anniversary Contest InfoTo enter the contest, customers can get a contest code from their local dealer that can be entered at Suzuki’s Facebook page for a chance to win.Every other month between January and December, the grand prize for each monthly contest will be a new 2013 Suzuki motorcycle or ATV. Other prizes include Genuine Suzuki Accessories. The first prize, which will be offered on February 16, is a new 2013 RM-Z450.In addition to the 50th Anniversary contest giveaway, Suzuki is celebrating five decades of Suzuki owners with the “Share Your Suzuki Story” campaign, which encourages customers to submit photos and stories of their past experiences owning a Suzuki to share their history with the brand.Details on Suzuki’s 50th Anniversary contests and “Share Your Suzuki Story” campaign are available at Suzuki’s Facebook page.
This week we ride two genre-departing motorcycles from the established American manufacturers. Jess McKinley gives us his thoughts on the all new Harley-Davidson Pan America Special, and Ron Lieback gives his on Indian’s latest version of the FTR 1200 S.