BMW Motorcycles/Bloomingdale’s Partnership
BMW Motorcycles in Fashion
BMW Motorcycles is revving up Bloomingdale’s Fall fashion campaign. The BMW R 1200 R Classic is featured in the men’s department at Bloomingdale’s stores nationwide, inside the fall men’s catalog, and in the store windows of Bloomingdale’s flagship store on 59th St. in Manhattan, N.Y.
And that’s not all! Shoppers will also have the opportunity to win their very own bike – both in-store and at bloomingdales.com.
James Callahan (Marketing Communications, BMW Motorrad USA) says: “Partnering with Bloomingdales is a natural extension of the BMW brand as both a cultural and product icon.
“For decades, our bikes have been featured in films, music videos, magazine photo shoots and special events. From James Bond to “Jay Leno’s Garage” and the recent Summer Olympics, BMW motorcycles are seen and ridden ‘round the globe.”
Bloomingdale’s new “On the Road” shops for guys on-the-go celebrate the “moto trend” with cool travel essentials like leather fingerless gloves, hooded knits, leather totes, cool tees, and the opportunity to check out the BMW R 1200 R Classic in person.
According to Mr. Callahan, the in-store motorcycle displays in Bloomingdale’s men’s departments are turning more than a few heads. “An R 1200 R was sold the very first day it appeared in the Tyson’s Corner, VA Bloomingdale’s store,” he reported.
Sir…would you like the bike giftwrapped with the belt?