Leno: Grand Marshal at Harley’s Love Ride

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2012 Harley-Davidson Love Ride

For the past 28 years, Harley-Davidson’s Love Ride – the longest-running motorcycle fundraiser in the world – has raised $24 million for charity.

And the event continues this year with the Tonight Show’s Jay Leno featured as Grand Marshal at the 29th Anniversary of the Harley-Davidson Love Ride.

This year’s Love Ride will take place at Castaic Lake, Calif., on Sunday, Oct. 21, and benefit the USO and their veterans programs in 160 locations in 27 states. The USO is the preferred veterans charity of many celebrities, including
Charlie Sheen who just this week donated $1 million to the USO.

And like previous events, many celebrities will be in attendance at the 2012 Love Ride. Some celebrities that have made appearances at past rides include Aerosmith frontman Steven Tyler, Easy Rider stars Peter Fonda and Dennis Hopper, Robert Patrick, Lorenzo Lamas, Ann-Margret, Nancy Sinatra, Larry Hagman, Willie G. Davidson, and hundreds of others.

Love Ride participants-which have exceeded 20,000 in past years-will sign-up at Harley-Davidson of Glendale before arriving at Castaic Lake for a trade show, bike show, stunt show, food truck fair, and a concert featuring George Thorogood & the Destroyers, Canned Heat, and the Strawberry Alarm Clock. Past performers have included Bruce Springsteen, Foo Fighters, B.B. King, ZZ Top, Sheryl Crow, Crosby, Stills & Nash, Sammy Hagar, and many others.

The Love Ride was founded in 1984 by Oliver Shokouh, the owner of Harley-Davidson of Glendale, with 400 motorcyclists who raised $42,000 for charity.

Love Ride 29 is supported by the 23-dealership Southern California Harley-Davidson Dealers Association and numerous major sponsors to be announced. The minimum donation for admission is $45 and all motorcycle brands and automobiles are welcome.

Advance tickets and limited edition Love Ride 29 merchandise are available at LoveRide.org or Harley-Davidson of Glendale at 3717 San Fernando Road in Glendale, Calif.