Sturgis Buffalo Chip & Pepsi Team Up

2012 Sturgis Rider Sweepstakes

The Sturgis Buffalo Chip and Pepsi Cola have teamed up to promote the 2012 Sturgis Rider Sweepstakes, where one lucky winner will ride away with a new custom Victory motorcycle and Epiphone Les Paul Studio guitar.

Pepsi is distributing 6 million cans with an easy scan code for the contest located on it. Anyone with a smart phone can scan the Pepsi can or the in-store display for a chance to win a new one-of-a-kind custom motorcycle and Epiphone guitar. Those who do not have a smart phone can enter to win the contest at

The winner will be announced live on the main concert stage of the Buffalo Chip during the Sturgis motorcycle rally on Friday, August 10, 2012 prior to the headlining concert that night.

Sturgis Rider Sweepstakes scan-to-win Pepsi cans and in-store displays will be available throughout South Dakota, Wyoming, Montana, Idaho, Utah, Eastern Colorado and Southwestern North Dakota.

The Sturgis Buffalo Chip, the Sturgis motorcycle rally’s flagship entertainment venue, partnered with Pepsi Cola, Victory Motorcycles, Klock Werks Kustom Cycles and Epiphone Guitar to create the free to enter Sturgis Rider® Sweepstakes as a unique thank you to all the tourists and enthusiasts who visit the Black Hills of South Dakota each August during the Sturgis rally.

Rod Woodruff (Owner, Sturgis Buffal Chip) says: “The Buffalo Chip is thrilled to have Pepsi as a partner in the Sturgis Rider Sweepstakes. Six million Pepsi cans sporting a scan-to-win code make it easy to enter to win this amazing custom bike and guitar.”

The Victory Cross Roads motorcycle is customized by the famed Klock Werks Kustom Cycles shop in Mitchell, S.D. The Epiphone Les Paul Studio guitar and bike are true one-of-a-kind custom creations that can be won by simply scanning a Pepsi can.

Find more information as well as see images of the custom Sturgis Rider Sweepstake’s® bike and guitar by clicking on

The Legendary Buffalo Chip has been offering its guests The Authentic Sturgis ExperienceTM for more than 30 years with its premium camping resort set on 580 acres and world class entertainment. Among the headline act taking the Buffalo Chip stage in 2012 are Eric Church, Lynyrd Skynyrd, Zac Brown Band, Candlebox, Journey, Sugarland, Boston, Saving Abel, Loverboy Buckcherry, Finding Clyde, Shinedown, Adelitas Way. Visit now or call (605) 347 9000 to make your reservations for the 72nd annual Sturgis Rally at “The Best Party Anywhere!”


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