Gear / Parts Proffer Joins Schubert North America

Proffer Joins Schubert North America


Motorcycle Industry News

Powersports industry veteran Dan Proffer has joined Schuberth North America in Dealer Development handling key accounts. In his new role, Proffer will be responsible for dealer promotions, activities, training and events.

Randy Northrup (Schuberth North America Vice President) says: “We are proud to add Dan to our team of high caliber professionals representing the prestigious Schuberth brand. Dan brings a wealth of experience and knowledge to the organization that will serve our dealers and end customers.”

Proffer has over 30 years experience in the powersports industry including retail operations, sales team management, wholesale B2B management, marketing, branding and dealer development.

Dan Proffer says: “I’m thrilled to represent a brand with such a rich heritage with products of such unparalleled performance. I’m looking forward to bringing my relationship-focused approach to the dealer development operation of Schuberth North America and to help our dealers maximize their sales.”

Schuberth North America operates a dealer direct business and Service Center for the high-end motorcycle helmets in USA, Canada and Mexico. Schuberth dealers can reserve the Schuberth Mobile Service Center van for their in-store events allowing customers to try on all models of Schuberth helmets and have their helmets serviced by a Schuberth factory representative.

More information can be found on the Schuberth North America Website at Interested dealers can contact Dan Proffer at

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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