News BMW Appoints New Head of Sales/Marketing

BMW Appoints New Head of Sales/Marketing

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Motorcycle Industry News

As of April 1, 2012, Heiner Faust, 44, will take over from Hans Blesse as Head of Sales and Marketing BMW Motorrad. Heiner Faust joined the BMW Group in 1997 and has worked in various positions in the area of sales and marketing.

Among other things he managed motorcycle sales to direct purchasers, the used motorcycle trade, BMW Motorrad Korea and BMW Motorrad Japan. In 2008 he returned from Japan to take on responsibility for BMW Motorrad Germany.

The current Head of Sales and Marketing BMW Motorrad, Hans Blesse, will be moving to head up BMW Motorrad USA at the same time. The successor of Heiner Faust as Head of BMW Motorrad Germany will be announced at a later date.

Hendrik von Kuenheim (General Director, BMW Motorrad) says: “BMW Motorrad will significantly extend its sells activities in the years to come. As a motorcycle manager with longstanding international experience, Heiner Faust will now be responsible both for worldwide motorcycle sales and central motorcycle marketing. I am confident he will tackle the challenges of the motorcycle trade posed by the various markets and countries with flying colors.”

In 2011 BMW Motorrad sold 104,286 motorcycles, the best sales figure in its history. Around a fifth of the vehicles were sold in Germany. The remaining four fifths of the BMW motorcycles were sold in over 100 markets worldwide.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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