News BMW Appoints New Head of Sales/Marketing

BMW Appoints New Head of Sales/Marketing

2012-bmw-appoints-new-head-of-sales-marketing (1)

Motorcycle Industry News

As of April 1, 2012, Heiner Faust, 44, will take over from Hans Blesse as Head of Sales and Marketing BMW Motorrad. Heiner Faust joined the BMW Group in 1997 and has worked in various positions in the area of sales and marketing.

Among other things he managed motorcycle sales to direct purchasers, the used motorcycle trade, BMW Motorrad Korea and BMW Motorrad Japan. In 2008 he returned from Japan to take on responsibility for BMW Motorrad Germany.

The current Head of Sales and Marketing BMW Motorrad, Hans Blesse, will be moving to head up BMW Motorrad USA at the same time. The successor of Heiner Faust as Head of BMW Motorrad Germany will be announced at a later date.

Hendrik von Kuenheim (General Director, BMW Motorrad) says: “BMW Motorrad will significantly extend its sells activities in the years to come. As a motorcycle manager with longstanding international experience, Heiner Faust will now be responsible both for worldwide motorcycle sales and central motorcycle marketing. I am confident he will tackle the challenges of the motorcycle trade posed by the various markets and countries with flying colors.”

In 2011 BMW Motorrad sold 104,286 motorcycles, the best sales figure in its history. Around a fifth of the vehicles were sold in Germany. The remaining four fifths of the BMW motorcycles were sold in over 100 markets worldwide.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V85 TT Lineup First Look: Adventure and Travel

Sporting two touring-oriented ADV motorcycles, the 2021 Moto Guzzi V85 TT lineup returns with some motor and electronics package updates, and a bit more....

2021 American Flat Track Schedule: 17 AFT Rounds Planned

The 2021 American Flat Track schedule has been revealed, and it features 17 rounds running from March to October, and coast-to-coast. There are four...

2021 Aprilia RSV4 and RSV4 Factory First Look (11 Fast Facts)

There are quite a few updates to the 2021 Aprilia RSV4 and RSV4 Factory. None of them are revolutionary. However, taken together, they add...

Honda CRF110F EFI Long-Term Test: 11-Year-Old Tested

When we got a hold of the 2019 Honda CRF110F, we were reluctant to give it back. Test rider Ben Karsian was cutting his...

2021 Moto Guzzi V9 Lineup First Look: Bobber and Roamer Updated

The  Moto Guzzi V9 lineup of the Bobber and Roamer gets a significant update for 2021. There’s a new motor powering the two V9s,...

Tirox SnapJack SS First Look: Motorcycle Chain Maintenance Aid

Although single-sided swingarms are designed to simplify maintenance, if the motorcycle doesn’t have a centerstand, it doesn’t make working on your drive chain any...