AMA Riding Campaign
The American Motorcyclist Association (AMA) will launch the “AMA Get Out and Ride! Month” for April 2012.
Now in its second year, “AMA Get Out and Ride! Month” encourages motorcyclists everywhere to enjoy the thrill of motorcycling in the dirt and on the street.
Rob Dingman (AMA President & CEO) says: “There’s no better way to rekindle America’s ongoing love affair with motorcycling than AMA Get Out and Ride! Month.
“While some motorcyclists enjoy riding in temperate weather year-round, many riders have to wait out the winter, and April is the perfect time to kick off another great riding season.”
Each week during “AMA Get Out and Ride! Month,” the AMA will focus on a special motorcycling theme:
- March 31-April 6: “AMA Get Out and Ride Your Way!” week taps into the individualism of motorcycling and highlights solo riding on favorite trails and twisties.
- April 7-13: “AMA Get Out and Ride Together!” week spotlights the fun of riding with others, including AMA clubs and the online motorcycle community (O/MC). During the week, upcoming rallies and smaller local events, from AMA dual-sport and adventure-touring rides to AMA National Conventions and Gypsy Tours will be featured.
- April 14-20: “AMA Get Out and Ride for a Cause!” week celebrates the generosity of motorcyclists and showcases events and activities where motorcyclists use their love of riding to help others less fortunate and champion the motorcycling lifestyle.
- April 21-27: “AMA Get Out and Ride Smart!” week promotes rider training and awareness skills needed to ensure a safe and enjoyable experience on every ride.
New for 2012 is a weekly trivia contest hosted on the AMA Facebook page, where participants will have the opportunity to submit answers to a motorcycle-related trivia question. One winning entrant, whose name will be drawn from the correct submissions each week, will be rewarded with a prize.
Another new feature this year is “Freedom Friday,” a special call-to-action that will be posted on the AMA Facebook page each Friday to alert motorcyclists about important issues that pose a threat to motorcycling freedoms.
While “AMA Get Out and Ride! Month” officially kicks into gear in April, now is the time to prepare. Check out the helpful tips and tools provided on the AMA website at Americanmotorcyclist.com > Riding > Street > Resources.
Stay tuned to AmericanMotorcyclist.com/Riding/GetOutAndRide in the coming days for more details about AMA Get Out and Ride! Month.