Motorcycle Types Adventure / Dual-Sport BMW Motorcycles of Roanoke Valley Opening

BMW Motorcycles of Roanoke Valley Opening


Virginia BMW Motorcycle Dealership

Salem – a Southwestern Virginia community situated in the Shenandoah Valley between the Alleghany and Blue Ridge Mountains on the Roanoke River – is now home to BMW Motorcycles of Roanoke Valley.

The new BMW motorcycle dealership, located at 1003 Electric Road just west of Roanoke and minutes from Interstate 81 and the Blue Ridge Parkway, offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities in a new 14,000 square-foot facility.

“Owning a BMW motorcycle dealership has been a lifelong aspiration,” says owner Hugh Huff, whose fascination with motorcycles began with a backseat ride on a ’57 BMW at age seven. Over the years, he competed in motocross and race track events and bought and sold more than 20 motorcycles while working for his family’s petroleum business.

Today, the Huff Family not only owns and operates several gasoline and convenience stores in the area, they also own Virginia’s third BMW motorcycle dealership. The new state-of-the-art facility is equipped with all of the latest service technology and staffed by experienced master technicians, parts and sales people. Throughout the year, the dealership will sponsor track days at Virginia International Raceway, adventure rides and Sunday touring events.

BMW Motorcycles of Roanoke Valley is the culmination of a concerted effort to establish a BMW presence in southwest Virginia, according to Lou Provato, Dealer Development Manager, BMW Motorrad USA.

“We couldn’t have picked better representatives for our brand. Hugh and his staff – which includes his son Chip – are not only passionate about motorcycling but have deep roots in the area. Situated at the crossroads of some excellent riding terrain, BMW Motorcycles of Roanoke Valley will be a destination of choice as well as a valuable resource for motorcycle enthusiasts in their region,” said Provato.

For more information about BMW Motorcycles of Roanoke Valley, including an upcoming grand opening celebration April 20-21 and other special events, visit or phone (540) 387-9780. Showroom hours are Tuesdays and Fridays, 9 a.m. – 6 p.m., Wednesdays and Thursdays, 9 a.m. – 8 p.m. and Saturdays 9 a.m. – 5 p.m.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Harley-Davidson CVO Limited First Look: Updates, Specs, Photos

The 2021 Harley-Davidson CVO Limited arrives with two new paint choices, plus a couple of updates in the dash area. There’s a new LED...

MP Magic 37.5 Tech Merino Wool Socks Review (All-Season Footwear)

I’m very picky when it comes to motorcycle socks. For dirt bikes, it’s easy. I always wear Fly Racing Knee Brace socks, as they...

2021 Triumph Tiger 850 Sport Review (13 Fast Facts)

Marketing is a funny thing. Usually, manufacturers exaggerate the displacement in model names—even if only by a little bit. However, in the case of...

2021 Harley-Davidson Street Glide Special First Look (5 Fast Facts)

The 2021 Harley-Davidson Street Glide Special changes this year focus on new colors and finishes. However, there are some other updates worth discussing. The...

2021 DOT Certified Helmet Performance Testing Update

We provide some deep insight into the latest 2021 DOT Certified Motorcycle Helmet performance testing, from failure rate to suggestions for regulators.

2021 Benelli TRK502 Review (15 Fast Facts for Sport-Touring)

Last month we tested the 2021 Benelli TRK502X adventure motorcycle and came away impressed. At first glance, the standard TRK502 doesn’t seem that much...