Known for his unique approach to interactive motorcycle entertainment and for throwing high octane parties, Jay Allen will be joined by sponsors Baker Drivetrain and S&S Cycle.Jay Allen says: “The Boot Hill is legendary and rich with history. It’s truly the place to be on Main Street and it’s an honor to bring my emcee production talents to this iconic location.”Loyal fans of the Jay Allen legacy at Broken Spoke Saloon now have a place where they can kick tires and party with the Master of Ceremonial biker-style parties. The Boot Hill Saloon is the long standing traditional first stop when you arrive at Daytona and the ultimate biker hangout on Main Street.Karin Gehris (Boot Hill Saloon Owner) says: “We are thrilled to have Jay as our emcee at Boot Hill for Bike Week. He has a dynamic personality and he’s well known in the motorcycle community. We look forward to a great working relationship.”Allen is also a motorcycle historian and veteran of the motorcycle event circuit since the early 80s. His approach is about “keeping it real” by preserving the tradition of motorcycling culture while embracing the new and innovative.Karin Gehris says: “Boot Hill is the real deal for those who live to ride, so join the tradition this bike week with us and Jay Allen. He’s got great events and contests planned and we’re so excited.”Jay Allen says: “Twenty years of mojo in the bottle and I’m ready to uncork it at the Boot Hill. We’re going to light this place up!.”Daytona Bike Week begins Friday, March 9, 2012, and ends Sunday, March 18, 2012. The legendary Boot Hill Saloon, one of the the most famous biker bars, is located at 310 Main Street.For additional information, log onto boothillsaloon.com.Jay Allen Productions is a rally production and event consultation company. Jay Allen is a veteran of the motorcycle industry and is a popular personality in the culture. The creator and force behind the World’s Biggest Biker Bar: The Broken Spoke Saloon, he successfully developed the entertainment brand to be world renowned. An avid salt flat racer and record holder on the Bonneville Salt Flats, he has appeared on countless motorcycle documentaries and DVDs worldwide and has captured the motorcycle lifestyle through his unique film projects. Jay is host and production consultant for the Lone Star Rally in Galveston, TX, the largest weekend rally in the USA and rally co-producer and emcee of the new Iowa Grand Motorcycle Rally at Iowa Speedway, with other projects in negotiations. He recently became the emcee for Arizona Bike Week and Ohio Bike Week 2012.