Motorcycle Racing News AMA Pro Racing & Sunoco Expand Partnership

AMA Pro Racing & Sunoco Expand Partnership

2012 AMA Pro Racing News

AMA Pro Racing, America’s premier professional motorcycle racing organization, and Sunoco, a world leader in the manufacturing of high quality race fuels, have expanded their established partnership with a multiyear agreement which now names Sunoco as the Official Fuel of AMA Pro Road Racing and AMA Pro Flat Track.

AMA Pro Racing is also pleased to announce that beginning in 2012 the lucrative Sunoco "Go The Distance" Award, previously presented exclusively within the AMA Pro Road Racing paddock, will be awarded to the AMA Pro Road Racing and AMA Pro Flat Track riders that achieve excellence in their respective disciplines.

Since the 2009 season, Sunoco has fueled the outstanding competition found at AMA Pro Road Racing events with Sunoco 260 GTX, a premium unleaded racing fuel designed to meet the performance needs of AMA Pro Road Racing in addition to having numerous other high performance racing applications.

Each division of AMA Pro Road Racing, which includes AMA Pro National Guard SuperBike, AMA Pro Daytona SportBike, AMA Pro Motorcycle-Superstore.com SuperSport and the AMA Pro Vance & Hines XR1200 Series, has thrilled audiences across the country with neck-and-neck racing followed by photo finishes thanks in large part to the exceptional performance, quality and consistency of Sunoco 260 GTX.

As part of the new agreement, Sunoco will begin supplying AMA Pro Flat Track with Sunoco Supreme, a uniform Sunoco gasoline tailored specifically to the unique performance characteristics of the motorcycles raced in the AMA Pro Grand National Championship and Pro Singles divisions.

David Atlas (Chief Operation Officer, AMA Pro Racing) says: "Sunoco has been an important and highly-valued partner to our Series, teams and riders for the last three years. The quality of racing that we have been experiencing in AMA Pro Road Racing is unparalleled and there is no question that part of that is due to the high quality product provided by Sunoco. We are excited to welcome them to the AMA Pro Flat Track paddock."

Rob Marro (Sunoco General Manager of Performance Products and Automotive Events) says: "Sunoco’s Race Fuels and Branded Marketing Departments have been extremely pleased with the partnership that has been forged over the past three years with AMA Pro Racing and their Road Racing Series.

"Enhancing this relationship by including the exciting racing taking place in the Flat Track Series has been a goal of Sunoco’s all along. We look forward to providing the series and the riders with the highest quality fuels on the track and exciting marketing activation exposure via our over 4,900 retail facilities and aggressive social media initiatives."

In addition to the role Sunoco will play as the exclusive fuel supplier of the two Series, the agreement also calls for an increased marketing relationship between the two companies, including a number of national advertising and marketing activations focused on expanding the collective reach of the brands through the continued growth of American motorcycle racing.

Sunoco Race Fuels is the fuel of choice for a prestigious lineup of American motorsports organizations, including AMA Pro Racing, NASCAR, GRAND-AM Road Racing and ARCA. Sunoco has also been a consistent and valued supplier to grassroots motorsports, with more than 400 race tracks throughout the United States currently offering Sunoco racing gasoline at their facilities. For more information on Sunoco Race Fuels’ premium products, please call 1-800-RACE GAS (1-800-722-3427). To locate a distributor near you, please log onto Sunoco’s cutting-edge and highly-useful online fuel finder at racegas.com/fuelfinder.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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