Motorcycle Industry NewsZero Motorcycles has expanded once again, the electric motorcycle company beefing up its South American sales and distribution operations with the addition of motorcycle distributor Grupo Izzo that will bring the Zero Motorcycle name to Brazil. The new Zero S, DS and XU models are now available for demo rides and additional models are expected to arrive later this year.
John Lloyd (VP World Wide Sales of Zero Motorcycles) says: “Zero Motorcycles has experienced exceptional growth throughout Europe, and now we are pleased to be expanding our sales and distribution channels to Brazil to continue the enhancement of Zero’s international reach.“Our partnership with Grupo Izzo will allow us to expand Zero Motorcycles’ presence in the Southern Hemisphere while giving motorcycle enthusiasts the opportunity to experience our high performance electric motorcycles throughout South America.”Paulo Izzo (President of Grupo Izzo) says: “As we have always done since we entered the motorcycle business, we have pioneered the development of new markets in Brazil. Over the past 18 years, we have been responsible for the growth of the premium motorcycle industry by meeting the demands of our customers early and maintaining a leadership role.“We have chosen to represent the Zero Motorcycles brand to deliver high performance and premium electric motorcycles within large urban centers that are quite environmentally friendly. The breadth of products that Zero Motorcycles provides gives our customers a choice of performance, speed and range expected of an urban vehicle in Brazil.“With the environmental awareness that our country has, we are confident that we have partnered with the right brand to meet the expectations of this market.”Zero Motorcycles entered the European market in 2008 and subsequently experienced a rapid growth in demand. Starting immediately, Zero’s complete product line is available for purchase in Brazil and the expansion is being backed with marketing, sales and service through Grupo Izzo.Interested riders can now schedule demo rides on the popular Zero S and DS at all eleven of Grupo Izzo’s dealerships, and see the line of Zero Motorcycle’s products in the upcoming Salão das Duas Rodas show in Sao Paulo, Brazil from October 4 – 9, 2011.
This week, Senior Editor Nic de Sena rides the all new Ducati Monster. Big changes have been made by Ducati–has the company ruined the considerable heritage of the iconic Monster–or are the changes worth it? In the second part of the show, we chat with Nick Ienatsch, Founder and Head Instructor at the Yamaha Champions Riding School. He says: “We aim to change your riding life by introducing you to Champions Habits: The techniques, approaches, skills, and the mindsets of the best riders in the world. These Champions Habits are the foundation of safety and consistency to whatever speed you ride, in any venue on any bike. Street riders, this is just as much for you as track riders. The best way to make safe riders is to make good riders.“ We hope you enjoy this episode!