News Paul Jr. Designs: Cepheid Bike Build

Paul Jr. Designs: Cepheid Bike Build

2011-paul-jr-designs-cepheid-bike-build (1)

PJD Custom Chopper

Paul Jr. Designs has teamed up with Cepheid, a manufacturer and developer of microfluidics and microelectronics technologies for DNA analysis, to build a custom-themed bike.

On Wednesday, Cepheid announced that PJD, which is owned by Paul Teutul Jr., star of Disovery’s American Chopper: Senior Vs. Junior, will unveil the bike at the 2011 American Association of Clinical Chemistry and Clinical Lab Expo in Atlanta July 24-28. Cepheid is calling the event “Art Meets Innovation.”

The Art Meets Innovation Paul Jr. Designs bike unveiling will occur at the 10 a.m. July 26 in Cepheid booth 431.

Paul Teutul Jr. (Owner, Paul Junior Designs) says: “Cepheid is the ideal company for us to work with – they have revolutionary technology, their products are impacting people around the world, and they are the fastest growing company in their industry. We are excited to be a part of telling their story as they unveil these new products.”

Besides the PJD unveiling, Discovery Channel will be there filming for a two-part episode of American Chopper that features the Cepheid PJD bike build.

John Bishop (Cepheid’s CEO) says: “As the leading innovator in the Molecular Diagnostics market, we thought that it would be interesting and exciting to team with the leading innovator in creative design in his particular field through our engagement with Paul Jr. Designs. It’s an unexpected but perfect way to highlight our vision, innovation and creativity, associated with our new product offerings to be unveiled at the AACC/ASCLS meeting.

“We believe these unveilings will truly capture our company and brand like no other before it, along with the additional benefit of the expected halo effect of the Discovery Channel’s worldwide reach.”

Cepheid says Following “Art Meets Innovation,” the Paul Jr. Designs project will play a key role in helping Cepheid promote its new products throughout the United States. Running updates on Cepheid’s promotional efforts can be found at www.cepheidinnovation.com or by following the company on Twitter at twitter.com/cepheidnews.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...

2021 MV Agusta Dragster RR SCS RC First Look (9 Fast Facts)

The 2021 MV Agusta Dragster RR SCS RC is the new flagship of the urban-brawling Dragster lineup. The RC stands for Reparto Corse, and...

2022 Triumph Bonneville T100 First Look (9 Fast Facts)

The Triumph Bonneville T100 gets a more powerful and higher-revving motor for 2022,  along with a lighter chassis and upgraded suspension as the British...

2022 Triumph Street Twin First Look (7 Fast Facts)

The best-selling Triumph Street Twin is back with motor changes to meet Euro 5 standards, upgraded styling, and a classy new variant. Let’s take...

2021 Harley-Davidson Pan America 1250: 150 HP ADV [17 Fast Facts]

Harley-Davidson officially unveiled Monday its all-new adventure touring motorcycles, the 2021 Pan America 1250 and Pan America 1250 Special. The Motor Company released all the...